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...Key points include 46% of Californians are "very concerned" that fish/seafood is being overfished, but 56% still eat seafood more than once a week. http://www.ppic.org/content/pubs/survey/S_206MBS.pdf. From Public Policy Institute of California.

Adam Bockelie

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Our plan for education would include informing people of the negative consequences of fish consumption in hopes to reduce it, such as toxic mercury content which can be found in fish species of the oceans. Another possible approach would be to inform individuals of the advantages of becoming a vegetarian.

  • Encourage aquaculture and make fishermen aware of it and show them as an alternative job oppurtunity.
    • Hydroponics in poor countries...?
      • Used for fresh water

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  • (on a lighter note)
    • have a facebook group or orkut community "save the fish-we need you"
  • media - channel 1, CNN, BBC
  • magazines - Time
  • lectures and talks in schools

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