EcolabelsSTATUS: need to addres $$$ issue and proofread?
In generating awareness about the importance of sustainable fisheries among consumers in developed countries, it is important to tie this into economic markets by establishing an ecolabel that is stamped onto fish that has been harvested from a fishery with good practices. By distinguishing sustainably-caught fish from fish that is harvested from declining stocks, we can encourage consumers to support companies that work to maintain the fisheries instead of exploiting them. The success of sustainable goods in the market today can be seen in the current market for organic and fair trade products. The dolphin-safe campaign provides evidence that labeling, coupled with awareness, can indeed have an affect on consumer behavior.
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One obstacle that still stands in the way is money. Seventy-five percent of the MSC's funds comes from charitable grants, which, if too scarce, severely puts a limit to the size and scope of the labeling program. A part of the remainder of the money comes from profits from the licensing fee the MSC charges companies for the use of the label; the actual certification process is conducted and paid to a third party certification program.
-- "Global Aquaculture Alliance: Best Aquaculture Practices." Retrieved November 21, 2007 from http://www.msc.org/HTML_support/logo.gif
-- (2004). "Alaska Pollock Marketing Group Says MSC Certification will Strengthen Marketing Efforts." Retrieved November 21, 2007, from http://www.alaskapollock.org/images/MSCCertification.pdf.
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