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One obstacle that still stands in the way is money. Seventy-five percent of the MSC's funds comes from charitable grants, which, if too scarce, severely puts a limit to the size and scope of the labeling program. A part of the remainder of the money comes from profits from the licensing fee the MSC charges companies for the use of the label; the actual certification process is conducted and paid to a third party certification program.
-- "Global Aquaculture Alliance: Best Aquaculture Practices." Retrieved November 21, 2007 from http://www.msc.org/HTML_support/logo.gif
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Wessels, C.R., Donath, H. & Johnston, R.J. (1999). "U.S. Consumer Preferances for Ecolabeled Seafood: Results of a Consumer Survey." Retrieved November 21, 2007, from http://www.uri.edu/cels/enre/docs_CRoheim/ecolabel.pdf
http://www.msc.org/assets/docs/fishery_certification/InfoSheet4_Costs.pdf.
also, see attachments for economic analysis on the dolphin safe issue