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Another possible approach would be to inform individuals of the advantages of becoming a vegetarian. In terms of alternatives, we would encourage aquaculture, and make fishermen aware of it as a possible job opportunity other than fishing from the oceans.
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Incentives must be identified for companies to implement fish-limiting policies as they may be detrimental to their economies, at least in the immediate short term. When proposing treaties, the UN must be able to convince nations that, in the long term, this will prevent the 'tragedy of the commons' from happening\[4\]. More international trust can be gathered by the formation of an international body responsible for gathering scientific data and routing it to the different governments\[5\].This can be achieved by allowing scientific and policy representatives from different countries to work together and by allowing access and review of data by professionals from any interested country. Several bodes like this already exist, though more attention should be devoted to them. Governments also need to be educated on the importance of saving the oceans, irrespective of immediate costs, to prevent a global oceanic catastrophe. |
A decrease in fish consumption is recommended to some extent as a measure to decrease the number of fish extracted from the oceans and will likely cause companies to suffer. To ease this crisis- or even to prevent it- governments may provide subsidies encouraging the companies to fish and trade sustainable fish. Training could also be offered by government bodies and NGOs to help diversification to other fields such as marine reserves. Companies should also be made aware that fishing more and more will only cause further damage. By educating them through workshops and competitions, companies will hopefully realize that a change will allow them become more efficient and, in the long run, more competitive.
People should be encouraged to understand that there is a problem with the ocean and that their daily efforts and attitudes can ultimately prevent a global disaster. The problem the international populace faces now not only concerns fish, or even the ocean, but rather exploitation of the Earth's resources. Examples methods to engage individuals are (though are not limited to): documentaries, news corporation advertisements, books and school programs which would teach children to value and preserve the environment.
Mission 2011 does not support replacing the protein and nutritional value gained from fish with other animal meats, especially cattle: the cattle industry is a large contributor to global warming from the clear-cutting of forests to methane production (Marian, 2007). We do endorse obtaining the necessary amino acids from combinations of grain/wheat/flour with legumes/vegetables/beans. Additional information on food combining to achieve optimal protein intake from non-animal sources can be found on Protein in the Vegan Diet and on this Protein Information Sheet.
Mission 2011 does not support replacing the protein and nutritional value gained from fish with other animal meats, especially cattle: the cattle industry is a large contributor to global warming from the clear-cutting of forests to methane production (Marian, 2007). We do endorse obtaining the necessary amino acids from combinations of grain/wheat/flour with legumes/vegetables/beans. Additional information on food combining to achieve optimal protein intake from non-animal sources can be found on Protein in the Vegan Diet and on this Protein Information Sheet.
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We also recognize that protein replacement in societies entirely dependent on fish, or in countries with little arable land, is much more difficult and less logical. Therefore, Mission 2011 highly encourages peoples not dependent on fish for sustenance with access to other means of protein to substantially decrease their consumption of fish.
Incentives must be identified for companies to implement fish-limiting policies as they may be detrimental to their economies, at least in the immediate short term. When proposing treaties, the UN must be able to convince nations that, in the long term, this will prevent the 'tragedy of the commons' from happening\[4\]. More international trust can be gathered by the formation of an international body responsible for gathering scientific data and routing it to the different governments\[5\].This can be achieved by allowing scientific and policy representatives from different countries to work together and by allowing access and review of data by professionals from any interested country. Several bodes like this already exist, though more attention should be devoted to them. Governments also need to be educated on the importance of saving the oceans, irrespective of immediate costs, to prevent a global oceanic catastrophe. |
A decrease in fish consumption is recommended to some extent as a measure to decrease the number of fish extracted from the oceans and will likely cause companies to suffer. To ease this crisis- or even to prevent it- governments may provide subsidies encouraging the companies to fish and trade sustainable fish. Training could also be offered by government bodies and NGOs to help diversification to other fields such as marine reserves. Companies should also be made aware that fishing more and more will only cause further damage. By educating them through workshops and competitions, companies will hopefully realize that a change will allow them become more efficient and, in the long run, more competitive.
People should be encouraged to understand that there is a problem with the ocean and that their daily efforts and attitudes can ultimately prevent a global disaster. The problem the international populace faces now not only concerns fish, or even the ocean, but rather exploitation of the Earth's resources. Examples methods to engage individuals are (though are not limited to): documentaries, news corporation advertisements, books and school programs which would teach children to value and preserve the environment.
One possible method for raising public awareness of the issue of the world's fisheries is to follow the example of other promoters of global issues. One instance that comes to mind is that of Al Gore's film 'An Inconvenient Truth', a documentary designed to frighten the public out of it's apathy regarding climate change. Gore succeeded in executing a "multimedia plan for informing the public about the dangers of global warming" (Koeppel, 2007). What if Gore's tactic was applied to raising awareness about global fisheries?
The commercial success of Gore's film is quite apparent. It has become the fourth highest grossing documentary in history (Wray, 2006) and earned two Oscars at the 2006 Academy Awards (Koeppel, 2007). Even more impressive is that the film earned half of its gross outside the United States (boxofficemojo.com). This success proves that there are many more people in the world now who have a clear idea of the devastating effects that global warning will have on our planet and perhaps more motivation to do something about mitigating those effects. It also suggests that there is an appetite among the public for information about what is happening to our planet. If we appeal to that appetite by presenting the facts of a global issue in a format that is interesting, entertaining, and easily accessible, we can reach a wide audience with our message, both domestically and abroad.
Several factors other than pure entertainment value contributed to the popularity of "An Inconvenient Truth". One of these factors was the identity of the narrator: a former presidential candidate who is a memorable and controversial topic in and of himself. Another factor is the widespread knowledge about global warming that already exists in popular culture. In order for a film about the plight of global fisheries reach a sizable audience, we would have to have similar assets on our side: both a well-known figure (or several figures) presenting the message and educational campaigns to raise awareness about the problem that are separate from promotion of the film itself. With the proper approach, film and media will be powerful tools in the fight to save the fish.
References
An inconvenient truth. (2007). Retrieved 11/9/2007, 2007, from http://boxofficemojo.com/movies/?id=inconvenienttruth.htm
Koeppel, P. (2007). The marketing of an inconvenient truth. Ezine, 11/9/2007.
Wray, L., & Flanagan, C. (2006). An inconvenient truth about youth. Electronic version. Washington Post, pp. A17. Retrieved 11/9/2007We also recognize that protein replacement in societies entirely dependent on fish, or in countries with little arable land, is much more difficult and less logical. Therefore, Mission 2011 highly encourages peoples not dependent on fish for sustenance with access to other means of protein to substantially decrease their consumption of fish.
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