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FLO International also plays an overarching role in linking the suppliers of fair trade products--such as the various producer organizations representing small farmers in Africa, Asia, and Latin America--to retailers and consumers in North America, Europe, and Australia. While the producers of sustainable fish can come from both the fisheries of both developed and developing nations, the sustainability label, like the fair trade label, will be targeted mainly towards consumers in developed countries who are most appealed by the "feel-good factor" and are most likely to be able to afford the luxury. The list of countries where MSC labeled food is currently sold is largely consistent with the countries that have fair trade intiatives. When Alaskan pollock received its MSC certification in 2004, Richard Muir, the president of Genuine Alaska Pollock Producers, expressed his hopes that the label would help the marketing group, and cited Europeans in particular as strong supporters of sustainable products (Alaska Pollock Press Release, 2004).
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A constant obstacle for all environmental efforts is cost. Campaigning, outreach, transition to sustainable practices, and a plethora of other initiatives would require funding and financial support. Many NGOs currently rely on charitable donations and occasionally funding from the government, but education and fundraising can also go hand-in-hand. Currently the World Wildlife Fund offers an Adopt-an-Animal program, where donors can decide to directly support up to 80 endangered species by giving money and, in return, receiving a stuffed animal and informational updates on the status of the species. Oceana has created a similar Adopt-a-Creature program focused on 16 marine animals. Another idea would be to take this one step further and start an Adopt-a-Fish program that would allow people to adopt different species of fish, which would promote to the public some more obscure types of fish.
An NGO may also want to take advantage of the growing consumer culture and create clothing, tote bags, posters, and bumper stickers that would present the dire reality of the fishery situation. These products could present anything from images to facts, and proceeds can go towards funding fish conservation intiatives.
Education Initiatives
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Works Cited
-- Global Aquaculture Alliance: Best Aquaculture Practices. Retrieved November 21, 2007 from http://www.msc.org/HTML_support/logo.gif
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