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If the proposed solution is presented before a committee of international diplomats for approval, it is imperative that the public is also apprised of the current situation. Education, in effect, is a fundamental cornerstone of implementation. The consideration of the proposal can be made public via news channels, the radio, magazines, etc. In doing so, people are better informed in terms of what their governments are voting on. This can spark interest in the situation and rally people for a change towards the sustainability of our oceans.
Fish are an essential part of the marine ecosystem and when populations are disrupted, biodiversity and even water salinity begins to change \[1\]. Businesses and individuals should be aware of the situation and modify their habits. It is necessary to illuminate the role that every person can play in saving the world's oceans.

Quelling the Demand for Fish

"Global consumption of fish has doubled since 1973, and the developing world has been responsible for nearly all of this growth. Countries with rapid population growth, rapid income growth, and urbanization tend to have the greatest increases in consumption of animal products, including fish products, and the developing world has experienced all three trends. China, where income growth and urbanization have been major factors, dominates consumption of fish products. It accounted for about 36 percent of global consumption in 1997, compared with only 11 percent in 1973. India and Southeast Asia together accounted for another 17 percent in 1997, with total consumption doubling since 1973" (Ahmed et al., 2003).

...

Several factors other than pure entertainment value contributed to the popularity of "An Inconvenient Truth". One of these factors was the identity of the narrator: a former presidential candidate who is a memorable and controversial topic in and of himself. Another factor is the widespread knowledge about global warming that already exists in popular culture. In order for a film about the plight of global fisheries reach a sizable audience, we would have to have similar assets on our side: both a well-known figure (or several figures) presenting the message and educational campaigns to raise awareness about the problem that are separate from promotion of the film itself. With the proper approach, film and media will be powerful tools in the fight to save the fish.

References

An inconvenient truth. (2007). Retrieved 11/9/2007, 2007, from http://boxofficemojo.com/movies/?id=inconvenienttruth.htm

Koeppel, P. (2007). The marketing of an inconvenient truth. Ezine, 11/9/2007.

Wray, L., & Flanagan, C. (2006). An inconvenient truth about youth. Electronic version. Washington Post, pp. A17. Retrieved 11/9/2007.

Recommendations for  Education:

Individual Countries:

1.      Encourage developed countries to aid less developed countries in adapting to non-fish economies e.g through preferential trade rates for goods and services other than fish.

Businesses:

1.      Encourage the government to provide subsidies to companies who fish more sustainably or who want to diversify to other fields.

2.      Provide training and job opportunities for fishermen so that the transition to other jobs from fishing is smoother. Training the fishermen in alternative business such as aquaculture, data collection about the seas and observers on the fishing boats, would help the fishermen to smoothly shift out of the fishing and yet having jobs in their areas of interest.

3.      Educate companies on the advantages of becoming more sustainable. Among the various advantages that can be pointed out to the companies to adapt sustainable means is that this will make the business more profitable and efficient as it will make the business itself sustain longer. In the long run it makes businesses more efficient and more competitive.

4.      Organize more competitions such as those  NOAA is already doing for the most sustainable fish business.

Individuals:

1.      Educate the public about the ocean problem and how their everyday actions hold the key to solving this complex problem. This can be achieved by advertisements, and documentaries such as "An Inconvenient Truth" or even by making the problem more evident through pop culture

2.      Introduce classes at all educational levels : involve the problems faced by our oceans in school and higher education curriculums :This will make the every student aware of the importance of protecting the environment and how to use natural resources sustainably. It would be effective in the long run to implement laws or regulations involving fisheries after this because more people will be aware of the problem. In India, the education board has made it compulsory for every student to have experience with environmental education.

4.      Organize school and university activities : Having debates, quizzes, workshops or research opportunities about how we as people can become sustainable consumers of our resources would help to spread awareness among people. Even drawing competitions among students on 'Saving the Oceans' would help spread awareness.

5.      Menus in the restaurants serving sea-food : In restaurants that serve sea food, fish species in danger of being depleted should be identified in hopes to discourage the consumers, and may evoke some change in the consumption quantities.

6.      World Ocean Day : Currently there is a Oceans Day Program held by a collaboration between the Malibu Foundation for Environmental Education, California Coastal Commission, Spectral Q Aerial Art and regional partners along the west coast of North America. "The event is part of the Coastal Commission's Adopt-A-Beach School Assembly Program targeting inland and underserved schools. It includes a series of assemblies that teach how urban neighborhoods are connected to the beaches and oceans through storm drains, and addresses the need for recycling and litter reduction so that neighborhood trash does not end up at the coast. " Having such programs in the international scale would help creating large scale awareness by creative ways.
//www.oceanday.net/background.html
   

7.      Advertisement : Encourage advertisements on popular sites like Google or Yahoo! will further help in increasing awareness. The Ad Council is currently running a campaign focusing on Oceans Awareness.

8..      Campaigns in Public Places : Celebrity endorsement may also help raising awareness as well as money for the cause. Such events can be held at educational institutions or other public places.

Information on obtaining protein from non-animal sources can be found on Protein in the Vegan Diet and on this Protein Information Sheet.

...Key points include 46% of Californians are "very concerned" that fish/seafood is being overfished, but 56% still eat seafood more than once a week. http://www.ppic.org/content/pubs/survey/S_206MBS.pdf. From Public Policy Institute of California.*** Being vegeterian avoids problems like:diseases caused due to high cholesterol

Successful Examples:
DARE Program
Silent Spring
CFCs
"An Inconvenient Truth"
Conservation campaigns during world war (ie we should conserve so we don't
lead to war over fish and seas)

Works Cited

...

Recommendations for  Education:

Individual Countries:

1.      Encourage developed countries to aid less developed countries in adapting to non-fish economies e.g through preferential trade rates for goods and services other than fish.

Businesses:

1.      Encourage the government to provide subsidies to companies who fish more sustainably or who want to diversify to other fields.

2.      Provide training and job opportunities for fishermen so that the transition to other jobs from fishing is smoother. Training the fishermen in alternative business such as aquaculture, data collection about the seas and observers on the fishing boats, would help the fishermen to smoothly shift out of the fishing and yet having jobs in their areas of interest.

3.      Educate companies on the advantages of becoming more sustainable. Among the various advantages that can be pointed out to the companies to adapt sustainable means is that this will make the business more profitable and efficient as it will make the business itself sustain longer. In the long run it makes businesses more efficient and more competitive.

4.      Organize more competitions such as those  NOAA is already doing for the most sustainable fish business.

Individuals:

1.      Educate the public about the ocean problem and how their everyday actions hold the key to solving this complex problem. This can be achieved by advertisements, and documentaries such as "An Inconvenient Truth" or even by making the problem more evident through pop culture

2.      Introduce classes at all educational levels : involve the problems faced by our oceans in school and higher education curriculums :This will make the every student aware of the importance of protecting the environment and how to use natural resources sustainably. It would be effective in the long run to implement laws or regulations involving fisheries after this because more people will be aware of the problem. In India, the education board has made it compulsory for every student to have experience with environmental education.

4.      Organize school and university activities : Having debates, quizzes, workshops or research opportunities about how we as people can become sustainable consumers of our resources would help to spread awareness among people. Even drawing competitions among students on 'Saving the Oceans' would help spread awareness.

5.      Menus in the restaurants serving sea-food : In restaurants that serve sea food, fish species in danger of being depleted should be identified in hopes to discourage the consumers, and may evoke some change in the consumption quantities.

6.      World Ocean Day : Currently there is a Oceans Day Program held by a collaboration between the Malibu Foundation for Environmental Education, California Coastal Commission, Spectral Q Aerial Art and regional partners along the west coast of North America. "The event is part of the Coastal Commission's Adopt-A-Beach School Assembly Program targeting inland and underserved schools. It includes a series of assemblies that teach how urban neighborhoods are connected to the beaches and oceans through storm drains, and addresses the need for recycling and litter reduction so that neighborhood trash does not end up at the coast. " Having such programs in the international scale would help creating large scale awareness by creative ways.
//www.oceanday.net/background.html
   

7.      Advertisement : Encourage advertisements on popular sites like Google or Yahoo! will further help in increasing awareness. The Ad Council is currently running a campaign focusing on Oceans Awareness.

8..      Campaigns in Public Places : Celebrity endorsement may also help raising awareness as well as money for the cause. Such events can be held at educational institutions or other public places.

...

Works Cited

Ahmed, M., Delgado, C.L., Meijer, S., Rosegrant, M.W., Wada, N. (2003). The Future of Fish: Issues and Trends to 2020. International Food Policy Research Insitute and WorldFish Center. Retrieved 18 November 2007, from the World Wide Web: http://www.ifpri.org.

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\[1\]Zabel R, Harvey C, Katz S, Good T, Levin P, _Ecologically Sustainable Yield_ Website: [http://www.americanscientist.org/template/AssetDetail/assetid/17216?fulltext=true&print=yes]

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\[2\] Smith R, _Resolving the Tragedy of the Commons by Creating Private Property Rights in Wildlife_, Website: [http://www.cato.org/pubs/journal/cj1n2-1.html]
Ahmed, M., Delgado, C.L., Meijer, S., Rosegrant, M.W., Wada, N. (2003). The Future of Fish: Issues and Trends to 2020. International Food Policy Research Insitute and WorldFish Center. Retrieved 18 November 2007, from the World Wide Web: http://www.ifpri.org.

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\[13\]Zabel RN{*}umprasertchai S, HarveyIgel C, Katz S, Good T, Levin P, _Ecologically Sustainable Yield_ Website:B,* _Managing knowledge through collaboration: multiple case studies of managing research in university laboratories in Thailand. _ Retrieved from [http://wwwdx.americanscientistdoi.org/template/AssetDetail/assetid/17216?fulltext=true&print=yes]
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\[210.1016/j.technovation.2004.03.001]
\[4\] Smith R, _Resolving the Tragedy of the Commons by Creating Private Property Rights in Wildlife_, Website: [http://www.cato.org/pubs/journal/cj1n2-1.html]

\[3\]N{*}umprasertchai S, Igel B,* _Managing knowledge through collaboration: multiple case studies of managing research in university laboratories in Thailand. _ Retrieved from [http://dx.doi.org/10.1016/j.technovation.2004.03.001] \[4\] Smith R, _Resolving the Tragedy of the Commons by Creating Private Property Rights in Wildlife_, Website: [
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\[5\]same as 3


Marian Koshland Science Museum of the National Academy of Sciences. (2007). Global Warming Facts and Our Future. Retrieved 17 November 2007, from the World Wide Web: http://koshlandscience.org/exhibitgcc/causes04.jsp.

UN Department of Economic and Social Affairs (1999). The World at Six Billion. http://www.catoun.org/esa/population/pubspublications/journalsixbillion/cj1n2-1.html]

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\[5\]same as 3

sixbillion.htm.

An inconvenient truth Marian Koshland Science Museum of the National Academy of Sciences. (2007). Global Warming Facts and Our Future. Retrieved 17 November 11/9/2007, 2007, from the World Wide Web: http://koshlandscience.org/exhibitgcc/causes04.jsp.
UN Department of Economic and Social Affairs (1999). The World at Six Billion. http://www.un.org/esa/population/publications/sixbillion/sixbillion.htmboxofficemojo.com/movies/?id=inconvenienttruth.htm

Koeppel, P. (2007). The marketing of an inconvenient truth. Ezine, 11/9/2007.

Wray, L., & Flanagan, C. (2006). An inconvenient truth about youth. Electronic version. Washington Post, pp. A17. Retrieved 11/9/2007.