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One obstacle that still stands in the way is money. Seventy-five percent of the MSC's funds comes from charitable grants (MSC, 2005), which, if too scarce, severely puts a limit to the size and scope of the labeling program. A part of the remainder of the money comes from profits from the licensing fee the MSC charges companies for the use of the label; the actual certification process is conducted and paid to a third party certification program. It would cost a company anywhere from $35,000 to $500,000 for the assessment of their facilities and fishing methods in order to qualify for certification (MSC, 2005), and the use of the logo costs a base fee plus 0.5% of the profits. This increase may be translated into increased prices for the consumer.
Raising Funds
A constant obstacle for all environmental efforts is cost. Campaigning, outreach, transition to sustainable practices, and a plethora of other initiatives would require funding and financial support. Many NGOs currently rely on charitable donations and occasionally funding from the government, but education and fundraising can also go hand-in-hand. Currently the World Wildlife Fund offers an Adopt-an-Animal program, where donors can decide to directly support up to 80 endangered species by giving money and, in return, receiving a stuffed animal and informational updates on the status of the species. Oceana has created a similar Adopt-a-Creature program focused on 16 marine animals. Another idea would be to take this one step further and start an Adopt-a-Fish program that would allow people to adopt different species of fish, which would promote to the public some more obscure types of fish.
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