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2. Provide training and job opportunities for fishermen so that the transition to other jobs from fishing is smoother. Training the fishermen in alternative business such as aquaculture, data collection about the seas and observers on the fishing boats, would help the fishermen to smoothly shift out of the fishing and yet having work jobs in their areas of interest.
3. Educate companies on the advantages of becoming more sustainable. Among the various advantages that can be pointed out to the companies to adapt sustainable means is that this will make the business more profitable and efficient as it will make the business itself sustain longer. In the long run it makes businesses more efficient and more competitive.
4. Organize more competitions such as those NOAA is already doing for the most sustainable fish business.
Individuals:
1. Educate the public about the ocean problem and how their everyday actions hold the key to solving this complex problem. This can be achieved by advertisements, and documentaries such as "An Inconvenient Truth" or even by making the problem more evident through pop culture
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4. Organize school and university activities : Having debates, quizzes, workshops or research opportunities about how we as people can become sustainable consumers of our resources would help to spread awareness among people. Even drawing competitions among students on 'Saving the Oceans' would help spread awareness.
5. World Ocean Day : Currently there is a Oceans Day Program held by a collaboration between the Malibu Foundation for Environmental Education, California Coastal Commission, Spectral Q Aerial Art and regional partners along the west coast of North America. Having such programs in the international scale would help creating large scale awareness by in creative ways.
6. Advertisement : Encourage advertisements on popular sites like Google or Yahoo! will further help in increasing awareness. The Ad Council is currently running a campaign focusing on Oceans Awareness.
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