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Several factors other than pure entertainment value contributed to the popularity of "An Inconvenient Truth". One of these factors was the identity of the narrator: a former presidential candidate who is a memorable and controversial topic in and of himself. Another factor is the widespread knowledge about global warming that already exists in popular culture. In order for a film about the plight of global fisheries reach a sizable audience, we would have to have similar assets on our side: both a well-known figure (or several figures) presenting the message and educational campaigns to raise awareness about the problem that are separate from promotion of the film itself. With the proper approach, film and media will be powerful tools in the fight to save the fish.
In developed countries, it is also important to educate people on the impact of sportsfishing, which has risen 9% in the past five years (NOAA, 2007). People no longer have the luxury of fishing for recreation: fish populations globally are at risk, and each fish taken out of the ocean makes a difference. In order to feed those who are most dependent of fish, and in order to bring the oceans back to MSY, we must advocate the end of sportsfishing.
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Recommendations for Education:
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Marian Koshland Science Museum of the National Academy of Sciences (2007). Global Warming Facts and Our Future. Retrieved 17 November 2007, Website: http://koshlandscience.org/exhibitgcc/causes04.jsp.
National Ocean and Atmospheric Administration, Fisheries Statistics Division. (2007). By the Numbers: Saltwater Fishing Facts for 2006. from: http://www.nmfs.noaa.gov/sfa/PartnershipsCommunications/recfish/BytheNumbers2006.pdf
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Numprasertchai S, Igel B, Managing knowledge through collaboration: multiple case studies of managing research in university laboratories in Thailand Website: http://dx.doi.org/10.1016/j.technovation.2004.03.001
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