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People should be encouraged to understand that there is a problem with the ocean and that their daily efforts and attitudes can ultimately prevent a global disaster. The problem the world faces now concerns not only fish, or even merely the oceanoceans, but rather is a part of the global exploitation of the Earth's resources. Examples of methods to engage individuals are (though include, but are not limited to): documentaries, advertisements, books, and school programs to teach children to value and preserve the environment.
One possible method for raising public awareness of the issue of the world's fisheries is to follow the leads lead of other global issue activists. An excellent example is Al former United States Vice-President, Albert Gore and his film, "An Inconvenient Truth." Gore succeeded in executing a "multimedia plan for informing the public about the dangers of global warming" (Koeppel, 2007). What if Gore's tactic was applied to raising awareness about global fisheries?
The commercial success of Gore's film is quite apparent. It has become the fourth highest grossing documentary in history and earned two Oscars at the 2006 Academy Awards (Wray, 2006). Even more impressive is that the film earned half of its revenue outside the United States (Koeppel, 2007). This success indicates The success of the film means that there are now many more people in around the world now who have a clear some idea of the devastating effects that global warning will have on our planet and perhaps . And perhaps many of those people now possess more motivation to do something about mitigating those effects. It also suggests that there is an appetite among the public for information about our planet. If we appeal to that appetite by presenting the facts of a global issue in a format that is interesting, entertaining, and easily accessible, we can reach a wide audience with our message, both domestically and abroad.
Several factors other than pure entertainment value contributed to the popularity of "An Inconvenient Truth". One of these factors was the identity of the narrator: a former presidential candidate who is a memorable, engaging, and controversial topic in and of himself. for his own sake Another factor is the widespread knowledge about global warming that already exists in popular culture. In order for a film about the plight of global fisheries reach a sizable audience, we would have to have similar assets on our side: both a well-known public figure (or several figures) presenting the message and in-place simultaneous educational campaigns to raise awareness about the problem that are separate from promotion of the film itself. With the proper approach Used properly, film and media will be powerful tools in the fight to save the oceans.
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- Developed countries should be encouraged to aid less-developed countries in adapting to non-fish economies (e.g through preferential trade rates for goods and services other than fish) and to aid with educational efforts in those developing countries which that may not be able to fund these campaigns.
- Countries should integrate ecology and ocean curricula into their educational systems so that all students will have a basic exposure to the issues and concepts behind this and other global environmental problems.
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- Encourage the government to provide subsidies to companies who fish sustainably (employing equipment that does not harm the ocean environment) or who want to diversify to other fields.
- Provide training and job opportunities for fishermen so that the transition from fishing to other jobs is smoother. Training the fishermen for alternative jobs such as aquaculture, ocean research, and regulatory observation on the fishing boats would help the fishermen to smoothly shift out of fishing and yet work jobs in their areas of interestcontinue to work in ocean-related vocations.
- Educate companies on the advantages of becoming more sustainable. In the long run it makes businesses more efficient, more profitable, and more competitive.
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