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You can get this drop poster space by reserving it through CAC here.
Advertisements
Facebook advertising is super important. Ask request for access to the facebook page if you don't have it already. Next, make an event for the show. The pub designer should make a banner for use on the FB ad (can also be used for emails). You can see older events on the page as a template.
The next thing you want to do is boost the event to reach more people. If there's a friendly alum who works at Facebook, they get ad credit for working there that they might use for you ($250). Otherwise, you can input the maximum amount you want to spend on the ad and for how long you want it to run.
You want to be sure to specify the location as local to Cambridge/Boston. Tags you can use for the outreach can be "theater", "shakespeare", "comedy" or "tragedy", "MIT", etc. Use your creativity.
Then voila! You have an ad!
Tech Ad
Generally, the number of people who get reservations from the Tech Ad are very low - 6.3% for Hamlet (F17) and 0.8% for Lear (S18), so your budget is probably best spent elsewhere. If you decide you want it, a quarterpage ad is $50.
Tech Ad
ASA groups get a halfpage of ad space free in the tech per semester (i.e. a full page per year). It is wise to split this up in 2: use 2 quarterpage ads per show (one for the fall, one for the spring). Check their website for specs for a quarterpage ad. email their ads department ahead of time warning them that we would like to do this. pick 2 good days (i generally pick the 2 fridays of the show) to advertise on, and tell them to run it once on each of those days. oh yeah and it's black and white.
Note on the strange forms of The Tech. 4 quarter page ads are greater than one full page.
Hi HannaHamlet,
This should be good, however, I just want to explain one detail to prevent any misunderstanding in the future. The Tech gives ASA student groups 80 free column-inches of space (equivalent to one full page ad) each academic year, and your group has already used 40 of your free column-inches of space with two 4x5 ads last October. Thus, you have 40 free column-inches, or one half page of space, remaining for this year, as you correctly stated. However, if you look on our website, you'll see that what we call a quarter page ad is actually either a 3x8 or a 4x6 ad, both of which would be 24 column-inches. If you would run two ads at this size, you would end up running 8 column-inches over your free space, and would be charged $7.50 per column-inch for that overrun.
Thus, if you want to advertise for free, each of your ads should be 20 column-inches (a real quarter page, not what we call a quarter page ad). Sorry for any confusion this might bring up, but I figure it's better for you to know about this now than later. Please send us the files and we'll be good to go. Thank you,
Joe MaurerHoratio
Advertising Manager
LSC Slide
Go to the LSC website to get specs for slide design and give these to the designer. Send an email to LSC asking for an swap, projecting our ad for two weekends in return for a full program page ad. They used to give us inserts, but recently they've switched to just having their ad as part of the program. The slide is a full color digital file.
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