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Facebook advertising is super important. Ask request for access to the facebook Faccebook page if you don't have it already. Next, make an event for the show. The pub designer should make a banner for use on the FB ad (can also be used for emails). You can see older events on the page as a template.
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Spam is your friend. People will probably reply to you complaining, but not that many. You'll also get some bouncing emails and "away from office" emails. but it's totally worth it.
BCC is your friend. this will hide the fact that you are misusing MIT mailing listsMake sure to BCC email lists or you will get flak. If you want to avoid typing each mailing list below into an email every time, you can BCC <lend-me-your-ears@mit.edu> instead, which contains the lists that can be frequently spammed.
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<ec-discuss@mit.edu>
<random-hall-talk@mit.edu>
<baker-forum@mit.edu>
<bc-talk@mit.edu>
<mccormick-announce@mit.edu>
<macgregor@mit.edu>
<nh-forum@mit.edu>
<next-forum@mit.edu>
<sponge-talk@mit.edu>
<sh-public@mit.edu>
Note: when including bc-talk@mit.edu, it's traditional to include your underwear color at the bottom in the form of the phrase "(insert color here) for bc-talk". No one's going to check if the color is accurate, and it's often fun to include a show-relevant color or description.
Other options (optional):
Go through the internet and find various boston-area theatre departments at different schools, also boston-area community theatres, professional theatres, whatever. no need to spam them continually, Other options (optional):
Go through the internet and find various boston-area theatre departments at different schools, also boston-area community theatres, professional theatres, whatever. no need to spam them continually, one publicity email should probably suffice. just try to get it out to people. high school theatre and literature teachers are good targets, too, because sometimes they bring their whole class on a field trip. what i've done in the past is send one email to boston area theatre people, and one specially written email to boston-area teachers, inviting them to bring their classes of students to see our play. if you want to do that, you should do it in the beginning of the semester, because field trips take a while to organize.
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Program
Traditionally, programs include bios of everyone involved with the show. Start collecting these early. A good deadline is to make sure that quotes are in a week and a half before the show so the designer has time to place them in the program and you have time to print them.
Print them on Wednesday or Thursday before opening night and start folding!
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