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4. Good places to order from include NEDesign and , QRST's, and CustomInk. NEDesign is usually cheaper, but a little less reliable. QRST's has been known to give discounts if you pay them in cash. If you order from NEDesign, make sure to do so at least a week before you want the shirts. It will probably take a week for them to be made. CustomInk is one of the more convenient options, and has been used fairly consistently between 2018 and 2021.
Postcards
1. This will use up the bulk of the publicity budget
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You can get this drop poster space by reserving it through CAC here.
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Facebook (ask Memory Master to do this!)Facebook
Facebook advertising is super important. Ask request for access to the Faccebook page if you don't have it already. Next, make an event for the show. The pub designer should make a banner for use on the FB ad (can also be used for emails). You can see older events on the page as a template.
The next thing you want to do is boost the event to reach more people. If there's a friendly alum who works at Facebook, they get ad credit for working there that they might use for you ($250); ask the officers to figure out if there is one and how to contact them. Otherwise, you can input the maximum amount you want to spend on the ad and for how long you want it to run . - make sure the producer/treasurer know you need budget for this.
You want to be sure to specify the location as local to Cambridge/Boston. Tags you can use for the outreach can be "theater", "shakespeare", "comedy" or "tragedy", "MIT", etc. Use your creativity.
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Note: when including bc-talk@mit.edu, it's traditional to include your underwear color at the bottom in the form of the phrase "(insert color here) for bc-talk". No one's going to check if the color is accurate, and it's often fun to include a show-relevant color or description. People might get annoyed if you don't do this since it's commonly used in email filters.
Other options (optional):
Go through the internet and find various boston-area theatre departments at different schools, also boston-area community theatres, professional theatres, whatever. no need to spam them continually, one publicity email should probably suffice. just try to get it out to people. high school theatre and literature teachers are good targets, too, because sometimes they bring their whole class on a field trip. what i've done in the past is send one email to boston area theatre people, and one specially written email to boston-area teachers, inviting them to bring their classes of students to see our play. if you want to do that, you should do it in the beginning of the semester, because field trips take a while to organize.
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