Outline of external communications processes and tools.

CRE Website: https://cre.mit.edu/ (Wordpress)

Homepage

Averages 20,000+ monthly visitors
Google Analytics - must be logged in to MSRED Gmail to view the stats on the CRE website. 

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Newsletter sign-up form - Links to a form for signing up to receive our monthly newsletter

General Site Maintenance

Weekly

• Adjust homepage features
• Publish News articles
• Publish Incoming Events
• Ad hoc updates as requested by faculty and staff

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• Update website with any new institute branding changes, accessibility, style, logo, etc.
• Perform any major site updates needed/requested which may involve developer
• Update/review language on all pages, Education, Partners, Alumni, About, etc.
• Change out/update images for refresh

Training

For more information on editing the website from the backend see extensive training available:

• User-guide
• Video training

E-mailing

MyEmma: https://myemma.com/

Campaigns - A campaign is an email formatted with content to promote something. At the Center this is typically for: 1) World Real Estate Forum 2) Professional Education 3) Monthly Newsletter 4) MSRED i.e. application deadlines and open houses 5) Webinars 6) Alumni Outreach 7) Career Development CTA, i.e. mentoring and internship. This section accesses draft, scheduled, sent and automated mailings. Email templates exist for the Monthly Newsletter and World Real Estate Forum. Other formatting can be duplicated from prior mailings or generated via the editor or HTML.

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Automation - Sends automated email out to contact when triggered. Example: The in-use automation currently is, "MSRED Information Request" which is triggered when someone signs-up for more info on the program, then an automation is set to instantly send an email with more information on the program. 

Social Media

LinkedIn

Twitter

Facebook

Press

TOOLS
Adobe Suite
Visme
Bannersnack
JIRA
 

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