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Short-Term Goals (6 months) - Analysis on Oct. 14

Virtual Site
  1. Create more intuitive connections between our varied collections and services
    • Wiki Markup
      implement SFX buttons in Barton \[done\!\]
    • improve SFX menu
  2. Search tools: make it easier for our users to understand which are best to use when.
    • mockup new Vera design from heuristic tests
  3. Gather more WordPress expertise
    • establish best practices: UIG group meetings, hire outside expertise and/or involve Wendy
Marketing
  1. Make it easier for staff to market library services and events.
    1. The marketing team will develop a process that will allow staff to promote services and events to the MIT community easily.
  2. Identify and assess new and existing communication channels to reach our target audiences.
  3. Identify appropriate method(s) of communication for different user groups.

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