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- Learn about the relative value of our services from our users' perspectives, identified by communities of practice. (Systemwide UX Objective) (past data, ethnographic/interviews study, focus groups)
- Learn something about which communication methods (for marketing) are best for different user groups of the the MIT community. (ethnographic/interviews)
- Evaluate e-book packages for best options. (heuristic study)
- Use our web statistics to learn more about how our tools/sites are currently used.
- Identify and assess new and existing communication channels to reach our target audiences. (emerging tech subgroup work, betas, feedback from betas)
- Understand how the MIT community uses e-readers. (device usability study or part of ethnographic study interviews)