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  • Learnability: The UI is self-explanatory and easily learnable.  Labels/links are concise, and the UI does not use terms that the typical user would fine unfamiliar.  The interface is consistent across pages, and pages are organized into tabs intuitively.
  • Visiblity: The UI shows data that is either public, or private and relevant to the currently-logged-in user.  There is nolittle irrelevant information.
  • Efficiency: Every action can be done using just a few clicks from the home page.  Information is presented in a straightforward manner, so the user does not have to scroll far up or down to find the appropriate buttons.
  • Error Prevention: Any actions that the user can take that can have negative consequences require confirmation through a pop-up.

Cons

  • Learnability: There are noexplicit instructions on how to use the UI.  The UI assumes the user has some idea about how a market works.
  • Visiblity: Users can only find out if a counterparty has proposed a trade by visiting the correct page on the website.
  • Efficiency: Actions are entries in the table, and can be hard to click on if the user has small magnification selected in the website.
  • Error Prevention: The user can easily become accustomed to the pop-up.  Since this is the only form of error prevention, an experienced user might automatically confirm without actually making sure his numbers are correct.