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- 3:00-3:15 Welcome/snacks/intro to agenda
- 3:15-3:45 Explain and brainstorm each of 6 categories (one by one, 5 minutes each)
- 3:45-4:15 Go over brainstorm as a group, discussing each category and putting checkmarks next to priorities (3 checks/category)
- 4:15-4:35 Write pitch in small groups
- 4:35-4:50 Bring elevator pitch back to group as a role play (5 minutes each group?)
- 4:50-5:00 Bring pitches together into one as a large group
Intro to/moderate the 6 categories:
- Target Customer: Nicole
- Customer Need: Steph
- Market Category: Darcy
- Key Benefit: Darcy
- Competition: Steph
- Unique Differentiator: Nicole
Small groups:
- Nicole, Remlee, LisaS
- Darcy, LisaH, Georgiana
- Steph, Melissa, Wendy
Elevator pitch template:
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“You know how \[target customer\] has \[customer need\]? The UX Group is a \[market category\] that \[one key benefit\]. Unlike \[competition\], the UX Group \[unique differentiator\].” |
Sample:
“You know how parents after their kids are grown want to get rid of all their baby stuff without giving it all away for nothing? KidStuff is an online auction website that lets them sell their used baby stuff. Unlike eBay, KidStuff will offer to buy it from them if it’s not sold within a week.“
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