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The event organizer is someone who is planning a rally or protesthelping people rally around a cuase, and is interested in publishing the details of the event. His or her goal in this regard is to maximize attendance and therefore needs rallies and/or protests, contact information for representatives, and other things people can do to contribute. The goal is to maximize participation, so organizers need a tool that will reach the most people. Currently, event organizers use popular but improper channels such as like social networks like Facebookthat are not designed for activism (most people we spoke to had used Facebook in some capacity for this purpose), or resort to creating single-purpose websites to publicize the eventtheir efforts, which can be cumbersome and time-consuming, and sometimes poorly designed.
Active Participants (Activists)
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Potential Participants
Activists know about the cause and already want to participate; they simply need something to do (a protest to go to, a representative to call or write to, some code to write, some posters to design, etc.). Not knowing where to start can be discouraging, and if you don't have a lot of free time (as was the case with one individual we interviewed), not knowing where to start or how much time something might take can make a huge difference in what gets done.
Potential Participants
Potential participants don't yet know about the cause, don't yet know enough to know that it affects them personally, or don't know that they can do anything to make a difference. Most of them feel helpless (one person we interviewed said he wasn't likely to call his representative because he would just have to navigate an automated system and his message would likely not make it to the representative) or afraid (one person said he didn't want to participate if he didn't believe he could do so anonymously).//TODO
User Characteristics
Event Organizers
Age: ANY
Gender: ANY
Tech-savviness: ANY
Active Participants (Activists)
Age: ANY
Gender: ANY
Tech-savviness: ANY
Potential Participants
Age: ANY
Gender: ANY
Tech-savviness: ANY
Task Analysis:
There are three main features to our Activism Program that will satisfy a majority of our users' needs:
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