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Manu the Consultant is a businessman on the go. He has often been burned by food that has tasted bad. In his life, he lacks a lot of free time, yet he has a taste for avant-garde cuisine. He would like to understand how good or bad certain items are, and how they would suit his palate. This is his feedback:
Another interviewee He was less concerned with how the food looks and more focused on the user reviews. He wanted to know what are the most popular dishes and what dishes go well with each other. He said he would write a review after he ordered his food.
Abby the Doctor is a gynecologist in a prestigious hospital. She is from Bulgaria, and often has a hard time ordering food. She is always on-call and wants her food to come fast. Also, she is a vegetarian, so she has restricted preferences. This is her feedback:
A third interviewee She mentioned that she has a problem with her accent when ordering food at restaurants (she said the maitré d can be condescending towards her). She gets frustrated when her food is slow, and she would prefer to know exactly what the vegetarian fare is at a particular restaurant. She said pictures would be very helpful, especially at an expensive restaurant where she wants to be sure she’s spending her money wisely. Even though this interviewee acknowledged that she is 45, she said she would feel comfortable using a mobile application (she considers herself tech savvy).
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