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LSC Slide
Go to the LSC website to get specs for slide design and give these to the designer. Send an email to LSC asking for an swap, projecting our ad for two weekends in return for a full program page ad. They used to give us inserts, but recently they've switched to just having their ad as part of the program. The slide is a full color digital file.

Infinite Display
Infinite Display control the projectors in the Student Center, Stata, and the Infinite. They don't usually do ad swaps, but it might not be a bad idea to ask them for one anyway. Look at their slide for specs. It should be a full color widescreeen image.

Email

Spam is your friend. people will probably reply to you complaining, but not that many. you'll also get some bouncing emails and "away from office" emails. but it's totally worth it.

BCC is your friend. this will hide the fact that you are misusing MIT mailing lists.
Lists to send emails to should include:
<ensemble@mit.edu> - members of the ensemble
<ensemble-new@mit.edu> - shakedartes and other people who were interested at some point to be on our mailing list
<town-crier@mit.edu> - a not well known ensemble list that has people who just want show publicity, and no spam about being involved in shows.
<mtg-social@mit.edu>
<gsp-cast@mit.edu>
<gsp-prod@mit.edu>
<dramashop@mit.edu>
<mitcp@mit.edu>
<rkb@mit.edu>
<arts-announce@mit.edu>
<ta-performances@mit.edu>
Recent and current Ensemble show lists.

Lists to spam less often:
<ensemble-alum-ma@mit.edu> - ensemble alums in the boston area
<ensemble-alum@mit.edu> - ensemble alums all over (it's good to remind officers to update both of these, as they often forget)

Dorm Lists:
<ec-discuss@mit.edu>
<senior-house@mit.edu>
<random-hall-talk@mit.edu>
<bexley-minus-fascists@mit.edu>
<baker-forum@mit.edu>
<bc-talk@mit.edu>
<mccormick-announce@mit.edu>
<macgregor@mit.edu>
<newhouse@mit.edu>
<next-forum@mit.edu>
<sponge-talk@mit.edu>
<fenwayhouse@mit.edu>

Other options:
Go through the internet and find various boston-area theatre departments at different schools, also boston-area community theatres, professional theatres, whatever. no need to spam them continually, one publicity email should probably suffice. just try to get it out to people. high school theatre and literature teachers are good targets, too, because sometimes they bring their whole class on a field trip. what i've done in the past is send one email to boston area theatre people, and one specially written email to boston-area teachers, inviting them to bring their classes of students to see our play. if you want to do that, you should do it in the beginning of the semester, because field trips take a while to organize.

sidenote: the theatre arts mailing lists change often. keep track of them. currently, they are: ta-performances, ta-auditions, ta-crew, and ta-academic. in case it's not clear, these are, in the following order: show publicity, auditions announcements, techies wanted, and academic stuff within the department. don't misuse them, otherwise the theatre lady will yell at you. these have changed twice during my time at MIT. these might change in the future (smile)