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- Reach parents primarily by phone
- Contact regarding bad behavior and failures
- Need guaranteed means to contact parents who may be hard to reach
Parent Type 1
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Active Parents
Behaviors:
- High levels of communication with both teachers and kids.
- Attend almost all school events (Back to School Nights, parent-teacher conferences)
- Seeks further involvement through extracurriculars, PTA etc.
- Check up on child's academics on a monthly basis.
Needs:
- Understanding the child behavioral and social habits.
- Quicker notification of slipping academic and behavioral performance.
- Wants semi-frequent updates on child
- Interested in child’s performance in comparison to peers.
Uninvolved Parents:
Behaviors:
- Little to no communication with teachers and most of the communication originates from the school
- Generally aware of grades and behavior but not enough motivation to get involved enough to solve the underlying problems.
- Kids are sometimes equally ignored by the schools and teachers sometimes view the children as only trouble kids.
- Many different and usually complex situations. For example, parents may be busy, have issues with communication, or be generally apathetic.
- Parent’s tools for communication can change rapidly and without notice.
Needs:
- More regular communication, before big, hard to solve issues arise, but the communication must not be time intensive.
- Better understanding of child’s long-term trends
- Support for a variety of platforms (ie internet, mobile, mail, sms).