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- Chong uses social media to vet potential clients
- Because of the difficulty in aggregation, most of his communication occurs over email
- Chong is introduced to potential clients over Twitter
Nadiya
Nadiya is a 26-year-old public relations representative at a large marketing firm. She represents a wide variety of clients, ranging from small retail businesses in suburban shopping malls to large production and media companies in Los Angeles and New York. Nadiya’s primary role is to enhance clients’ social media presence using a strong online visibility strategy targeted specifically for her clients’ industry and market.
Nadiya uses a variety of methods for enhancing her client’s presence online, including posting tweets and statuses from her clients’ accounts, promoting her clients from her company’s account by connecting them with potential partners, and posting about clients’ new products or offers. However, since Nadiya has to do many of these things across many platforms, she performs a number of repetitive tasks by reposting the same things on different services.
Lessons Learned:
- Interactions can be difficult due to the repetitive nature over multiple platforms
- Client interactions can change based on the need of the client