...
- Unlikely to do anything that requires substantial manual work
- Doesn't like to deal with e-mails
- Wants to be aware of new music while delegating input to system/others
Music Director Lana (Loud Rock):
Lana does electronica (also known as RPM) at WMBR. Another music director, whom she referred to as "counting monkey", does all the play counts for her genre so she does not do the reporting. She'll sometimes make CDs out of music she receives digitally, in which case she has to do all the printing herself (e.g. album art, track list). In addition, she needs to do the labeling depending on genre (these labels are placed on the CD spine so they're visible in the physical library at a glance, e.g. black stripe represents electronic elements, green dot represents 60s oriented, yellow dot is heavy metal, red dot is noisy). About nine times out of ten she thinks the music she receives digitally is worth burning to CD and putting in the library, about one out of twenty times does she actually do so.
Lana receives a pretty even split between physical and digital music. She'll receive e-mails with a large number of albums from a record label, with some albums that say "digital-only". These are the ones she'll have to manually download, Google the cover art for, and print out the various elements required in constructing the physical copy of the album. Lana would like to be able to "dropbox" the music she receives in her e-mail, at which point helpful assistants (elves) could come sift through and input the music into the system. The elf that she has helps her with this occasionally (but not often) and also helps with the station's digital ads.
When we observed her downloading an album, she ran into some issues, like unsuccessfully opening the zip file directly and downloading the file and not knowing how to navigate to the download location. She feels that her assistant makes mistakes and forgets things like the release date or song titles sometimes when getting the digital music into physical format.
Lessons Learned:
- Receives a lot of great music digitally, but the overhead of getting it into the library is too high
- Wants to control what music makes it into the system, but wants her assistant to do the rest
- Process of getting digital music into the physical library is currently error-prone
Elves
User Classes
Describe the user classes that you have identified, and their major characteristics.
...