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Phone call with Arjun

* Personal Details

  •  
  • 40 years old
  • lives in Mumbai, India
  • works in a bank (a clerk )
  • has never been to US before
  • has travelled to three other countries (Dubai, Singapore, and Kenya)
       
    • has only one child (Raj, 25 years old)
    • Raj works for a software company in Banglore

* Context

  •  
  • feels lonely because his son has recently moved to San Francisco
  • they both talk over phone almost every day
    •  
    • his son tells him interesting stories (some sample stories below)
  • his son told him how amazing it was to drive to LA from SFO through Highway 1 along the pacific coast
    • a story about his son's hiking to glacier point (Yesomite)
    • a story about his visit to Google's Mountain View Campus
    • a story about Stanford University's beautiful Palm Drive entrance and the oval

* Breakdowns/Workarounds 

  • after the phone call, he often goes to web and tries to look up images, videos, etc.. of the place to relate the stories with a visual representation
  • he feels that had he been at the place before, he would be able to 'experience' the stories
  • he often tries to imagine - what it would be like to be driving on Highway 1 along the pacific coast. 

* Opportunities

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  • these breakdowns clearly suggest that it is difficult to communicate experience and there is an opportunity
  • we want Arjun to be able to experience what it is like to be driving on Highway 1 or walking over the crooked street at SFO?

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