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  • these breakdowns clearly suggest that it is difficult to communicate experience and there is an opportunity
  • we want Arjun to be able to experience what it is like to be driving on Highway 1 or walking over the crooked street at SFO?

Phone call with Joy

* Personal Details

  • 33 years old
  • a resident of India
  • a prof 
  • planning to tour Paris with his wife
  • has never been to Paris before
  • has travelled to many other countries

* Context

  • wants to plan his trip
  • is taking help from a tour agent
  • tour agent has given him a leaflet that has
    • textual description of each trip locations
    • images of landmarks
    • review and comments from people

* Breakdowns/Workarounds 

  • he wants to get a better the sense of what the trip would be like 

* Opportunities

  • these breakdowns clearly suggest that it is difficult to communicate a trip experience and there is an opportunity
  • we want Joy to be able to experience what different places at Paris are going to be like

User Groups

Two user groups

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