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Nadiya is a 26-year-old public relations representative at a large marketing firm. She represents a wide variety of clients, ranging from small retail businesses in suburban shopping malls to large production and media companies in Los Angeles and New York. Nadiya’s primary role is to enhance clients’ social media presence using a strong online visibility strategy targeted specifically for her clients’ industry and market.
Nadiya uses a variety of methods for enhancing her client’s presence online, including posting tweets and statuses from her clients’ accounts, promoting her clients from her company’s account by connecting them with potential partners, and posting about clients’ new products or offers. However, since Nadiya has to do many of these things across many platforms, she performs a number of repetitive tasks by reposting the same things on different services.Nadiya’s job inherently requires a wide variety of social media interactions with clients, including promoting clients using her company’s extensive marketing reach, as well as facilitating future connections between clients and partners to further develop the client’s business. This requires regular updates with her clients as new products come out, as well as creating a strong social presence across platforms. Nadiya needs periodic interactions with
Lessons Learned:
- Interactions can be difficult due to the repetitive nature over multiple platforms
- Client interactions can change based on the need of the client
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