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  • these breakdowns clearly suggest that it is difficult to communicate experience and there is an opportunity
  • we want Arjun to be able to experience what it is like to be driving on Highway 1 or walking over the crooked street at SFO?

Facetime with another parent

* Personal Details

  • 47 years old, mother
  • lives in Pune, India
  • has never been to US before
  • has not travelled to any other country
  • has her one child studying in US
  • lives with her other two children

* Context

  • prefers to talk over webcam/facetime instead of phone call
  • wants to see her son's face while talking
  • often asks her son to show the office, dorm through the phone camera 
  • interested in seeing the place where her son lives.
  • likes video over phone because she feels more closer to her son

* Breakdowns/Workarounds 

  • often difficult to get sense of things through phone camera
  • feels restricted by technology, wants to be closer with her son

* Opportunities

  • there is an opportunity to make the communication better.

Phone call with Joy

* Personal Details

  • 33 years old
  • a resident of India
  • a prof 
  • planning to tour Paris with his wife
  • has never been to Paris before
  • has travelled to many other countries

* Context

  • wants to plan his trip
  • is taking help from a tour agent
  • tour agent has given him a leaflet that has
    • textual description of each trip location
    • beautiful images of various landmarks
    • review and comments from people

* Breakdowns/Workarounds 

  • he wants to get a better the sense of what the trip would be like 
  • he wants to take a virtual tour of various places so that he can make a better decision of which all places to go

* Opportunities

  • the breakdowns clearly suggest that it is difficult to experience 'how a trip is going to look like' in advance and there is an opportunity
  • we want Joy to be able to experience what different places at Paris are going to be like

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