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Nadiya is a 26-year-old public relations representative at a large marketing firm. She represents sells to a wide variety of clients, ranging from small retail businesses in suburban shopping malls to large production and media companies in Los Angeles and New York. Nadiya’s primary role is to enhance clients’ social media presence using a strong online visibility strategy targeted specifically for her clients’ industry and market.
Nadiya’s job inherently requires a wide variety of social media interactions with clients, including promoting clients using her company’s extensive marketing reach, as well as facilitating future connections between clients and partners to further develop the client’s business. This requires regular updates with her clients as new products come out, as well as creating a strong social presence across platforms. Nadiya needs periodic interactions withto redevelop her interactions with clients over time to match their changing needs, as well as reselling the importance of her company to the client's success.
Lessons Learned:
- Interactions can be difficult due to the repetitive nature over multiple platforms
- Client interactions can change based on the need of the client
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