...
Ideas
...
for
...
UX
...
summit
...
(our
...
whole
...
group
...
to
...
meet
...
on
...
June
...
16)
...
-
...
develop
...
our
...
elevator
...
pitch
...
(one
...
sentence
...
that
...
says
...
who
...
we
...
are)
...
-
...
try
...
out
...
some
...
creativity
...
techniques
...
-
...
solidify
...
us
...
as
...
a
...
group
...
-
...
how
...
to
...
blend
...
virtual
...
&
...
physical
...
and
...
avoid
...
silos
...
---
...
-
...
Meeting
...
to
...
plan
...
this,
...
May
...
23
...
(Darcy,
...
Stephanie,
...
Nicole)
...
-
...
decided
...
to
...
focus
...
on
...
the
...
outcome
...
of
...
developing
...
our
...
UX
...
elevator
...
pitch
...
-
...
Nicole
...
to
...
scan
...
instructions
...
from
...
Gamestorming
...
book,
...
send
...
to
...
Darcy
...
&
...
Stephanie
...
-
...
Darcy
...
and
...
Stephanie
...
to
...
think
...
through
...
how
...
we
...
could
...
apply
...
the
...
process
...
and
...
additional
...
details
...
-
...
Nicole
...
to
...
research
...
other
...
methods
...
for
...
developing
...
elevator
...
pitches
...
-
...
next
...
meeting
...
June
...
2
...
(Darcy
...
to
...
find
...
a
...
time)
...
Some
...
resources:
...
-
...
- Thinkertoys
(see also: http://creativethinking.net/WP01_Home.htm
...
)
...
-
...
...
- How to craft a killer elevator pitch
- How to create your unforgettable elevator pitch
- How to refine your elevator pitch
Meeting to plan this, June 2 (Darcy, Stephanie, Nicole)
Tentative schedule:
- 3:00-3:15
...
- Welcome/snacks/intro
...
- to
...
- agenda
...
- 3:15-3:45
...
- Explain and brainstorm each of 6 categories (one by one, 5 minutes each)
- 3:45-4:15
...
- Go over brainstorm as a group, discussing each category and putting checkmarks next to priorities (3 checks/category)
...
- 4:15-4:
...
- 35 Write
...
- pitch
...
- in
...
- small
...
- groups
...
- 4:35-4:50
...
- Bring
...
- elevator
...
- pitch
...
- back
...
- to
...
- group
...
- as
...
- a
...
- role
...
- play
...
- (5
...
- minutes
...
- each
...
- group?)
...
- 4:50-5:00
...
- Bring
...
- pitches
...
- together
...
- into
...
- one
...
- as
...
- a
...
- large
...
- group
...
Intro
...
to/moderate
...
the
...
6
...
categories:
...
- Target
...
- Customer:
...
- Nicole
...
- Customer
...
- Need:
...
- Steph
...
- Market
...
- Category:
...
- Darcy
...
- Key
...
- Benefit:
...
- Darcy
...
- Competition:
...
- Steph
...
- Unique
...
- Differentiator:
...
- Nicole
...
Some
...
samples
...
of
...
each
...
above,
...
from
...
Nicole's
...
brainstorm:
...
(don't
...
share
...
with
...
group
...
before
...
they
...
brainstorm...
...
let's
...
see
...
what
...
they
...
come
...
up
...
with)
...
Target customer:
...
libraries
...
staff,
...
specific
...
depts.
...
within
...
the
...
librareis,
...
MIT
...
staff,
...
MIT
...
community,
...
other
...
academic
...
libraries,
...
leadership
...
of
...
MIT
...
Libraries
Customer need:
...
knowledge
...
of
...
different
...
communities
...
at
...
MIT,
...
need
...
to
...
innovate,
...
need
...
to
...
improve
...
library
...
services,
...
need
...
to
...
develop
...
library
...
of
...
the
...
future,
...
need
...
to
...
be
...
relevant,
...
need
...
to
...
provide
...
services
...
that
...
are
...
easy
...
to
...
use
Market category:
...
library
...
departments,
...
assessment
...
services
Key benefit:
...
in-depth
...
knowledge
...
of
...
MIT
...
users,
...
synthesized
...
contextual
...
data
...
about
...
our
...
users'
...
behavior
...
and
...
needs,
...
fresh
...
perspective,
...
UX
...
skills
...
&
...
expertise
Competition:
...
library
...
surveys,
...
focus
...
groups,
...
hearsay,
...
individual
...
comments
...
(from
...
a
...
vocal
...
few),
...
preconceived
...
notions,
...
staff
...
opinions,
...
nothing
Unique differentiator:
...
timely,
...
specific
...
to
...
our
...
various
...
communities,
...
relevant,
...
holistic
...
Small
...
groups:
...
- Nicole,
...
- Remlee,
...
- LisaS
...
- Darcy,
...
- LisaH,
...
- Georgiana
...
- Steph,
...
- Melissa,
...
- Wendy
...
Elevator
...
pitch
...
template:
...
“You
...
know
...
how
...
[target
...
customer
...
]
...
has
...
[customer
...
need
...
]?
...
The
...
UX
...
Group
...
is
...
a
...
[market
...
category
...
]
...
that
...
[one
...
key
...
benefit
...
].
...
Unlike [competition
...
],
...
the
...
UX
...
Group
...
[unique
...
differentiator
...
].”
...
Sample:
...
“You
...
know
...
how
...
parents
...
after
...
their
...
kids
...
are
...
grown
...
want
...
to
...
get
...
rid
...
of
...
all
...
their
...
baby
...
stuff
...
without
...
giving
...
it
...
all
...
away
...
for
...
nothing?
...
KidStuff
...
is
...
an
...
online
...
auction
...
website
...
that
...
lets
...
them
...
sell
...
their
...
used
...
baby
...
stuff.
...
Unlike
...
eBay,
...
KidStuff
...
will
...
offer
...
to
...
buy
...
it
...
from
...
them
...
if
...
it’s
...
not
...
sold
...
within
...
a
...
week.“
...
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