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GR1 - Task Analysis

Problem Statement

There are elements of the online shopping experience missing for elderly people, which can hinder their purchasing efficiency. Currently, elderly people either purchase items in-store, online, or using some combination of the two. Shopping online loses the personal touch of in-store shopping, but in-store shopping is less convenient and expedient than shopping online. Some elderly people find it difficult to contact customer service representatives, others have trouble efficiently purchasing items repeatedly, and still others have trouble reading text.

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