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Brief description of what the product does project will do and what problem it is supposed to solve.

1.1 Deliverables

What products and/or services will this project produce? 

1.2 Goals

what are the goals of this project and how do they relate to the larger organizational goals? 

1.3 Non-goals 

what are explictly non-goals of the project? this is to help define its scope clearly. 

2.0 Who is the Customer? 

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