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Chris Bourg and Michael Bierut and Aron Fay from Pentagram presented the new Libraries branding at the Fall all-staff meeting.
Chris Bourg's presentation: Branding update_11.27.pdf. This page will be updated with a link to the recording of the meetingPentagram's presentation begins at about 58:30 on the recording.
Chris Bourg's presentation: Branding update_11.27.pdf. This page will be updated with a link to the recording of the meetingPentagram's presentation begins at about 58:30 on the recording.
Next steps:
- Pentagram provides visual and messaging guidelines
- Brigham creates brand toolkit and plans opportunities for learning/training
- Public launch – mid-late January
- Presence on website homepage
- Social media accounts
- Library entrance signage
- Service desk monitors
- Letterhead and business cards
- SWAG
- Winter/spring - Continue updating/redesigning remaining materials
- For Fall ‘18 - Redesign of Map & Guide and Bibliotech