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Be mindful of the diversity of our audience and sensitive to a wide range of views
Engage with topics around diversity, inclusion, and social justice, but do so thoughtfully. Make sure our messages are in keeping with the Libraries’ mission/vision/values and general tone of all official communications from the Libraries.
When responding to controversial topics or current events, it is good practice to look to communications from the President’s Office or the MIT News Office.
Feel free to use quotes from President Reif or the Libraries’ mission/vision/values when speaking to these topics.
Be conscious of previously scheduled posts when news breaks or tragic events happen -- the tone or content might not be appropriate in light of what’s happening.
Photo Tips
What/how to post
The Libraries’ voice
Engaged, friendly, irreverent, caring, approachable, pithy, sassy, down-to-earth, fun, knowledgeable, helpful, collegial, goofy/nerdy, open, human, supportive, relevant, welcoming, balanced (academic and fun, work/life), global/part of a bigger conversation
Should I Post It?
- Does it reflect our brand?
- Does it reflect the unique culture of MIT? Does it make people feel connected to the campus? (nostalgia, hacks, campus vistas, history of MIT, Archives, quirkiness)
- Does it reflect our values (of MIT and/or librarianship)?
- Does it tap into current events/the zeitgeist, but in a way that makes sense for us? (Women’s March, yes; Lady Doritos, no)
Include:
- Balance of services, tangible stuff, spaces, smart people
- Community wellness, mind/hand/heart, supportive (connects with values and brand)
- Useful stuff: tips, tools, services
- Behind-the-scenes, the people of MIT/MIT Libraries, humanity
Images
Whenever possible, include a photo/image in your Twitter or PB post (unless a link already has a preview image)
How
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staff can contribute:
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Send your ideas!
The social media team encourages creative input from all Libraries’ departments and staff. If you'd like to have something posted through any of the social media platforms, email the team at socialmedia-lib@mit.edu. Submitting an idea does not guarantee it will be shared. Photos must be in focus.
If you have already submitted a marketing request form to promote an event or service and checked the "social media posts" box, please do not submit an additional request via email to the social media team.
We encourage submissions such as:
- Unique photos of library spaces (see these photo taking tips)
- Suggestions for an ongoing series (e.g. #BookFaceFriday on Instagram)
- Interesting, little-known facts about MIT history or Libraries collections, especially as they relate to current events, milestones, or anniversaries
- Positive feedback from a library user (quoted with their permission)
- Behind-the-scenes glimpses of life at the Libraries
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