Outline of external communications processes and tools.

CRE Website: https://cre.mit.edu/ (Wordpress)

Homepage

Averages 20,000+ monthly visitors
Google Analytics - must be logged in to MSRED Gmail to view the stats on the CRE website. 

Banner Feature - Useful for highlighting upcoming events or promoting a news piece etc. This banner can be hidden with a toggle.

Education - section used to highlight master's program, but can also be used to short term promote Professional Ed., REEX or another programmatic offering.

Research - Automated section that rotates through Labs (direct input), Researchers (from People), Initiatives (direct input), and a journal paper of choice (self-selected)

Industry - Showcases an industry impact story of choice (direct input), great feature to highlight new partnerships (Press Release, etc.)

News/Events/Insights - Section pulls 3 items from our website (self-selected); generally this is updated weekly to highlight upcoming events, new articles, etc. (currently not automated to cycle most recent)

Newsletter sign-up form - Links to a form for signing up to receive our monthly newsletter

General Site Maintenance

Weekly

• Adjust homepage features
• Publish News articles
• Publish Incoming Events
• Ad hoc updates as requested by faculty and staff

Monthly

• Add new journal accepted research papers
• Add Newsletter PDF to archive page (CRE News > category: Newsletter)
• Review 2U online course dates ("Online Courses" page)

Quarterly

• Every 4 months review updates of apps/widgets/Wordpress versions, release in dev site and check for bugs/issues, then release on site
• Run Thesis automation in "Manage Imports", ensure correct information, publish drafts
• Fill in SSRN paper information from drafts in "Research Papers", publish drafts
• Profile "People" profiles changes, i.e. new students, staff, faculty or researchers
• Move recent MSRED alumni to "Alumni" category and hold for another year

Yearly

• Update website with any new institute branding changes, accessibility, style, logo, etc.
• Perform any major site updates needed/requested which may involve developer
• Update/review language on all pages, Education, Partners, Alumni, About, etc.
• Change out/update images for refresh

Training

For more information on editing the website from the backend see extensive training available:

• User-guide
• Video training

E-mailing

MyEmma: https://myemma.com/

Campaigns - A campaign is an email formatted with content to promote something. At the Center this is typically for: 1) World Real Estate Forum 2) Professional Education 3) Monthly Newsletter 4) MSRED i.e. application deadlines and open houses 5) Webinars 6) Alumni Outreach 7) Career Development CTA, i.e. mentoring and internship. This section accesses draft, scheduled, sent and automated mailings. Email templates exist for the Monthly Newsletter and World Real Estate Forum. Other formatting can be duplicated from prior mailings or generated via the editor or HTML.

Audience - Current "active" audience is 12,536 subscribers. In this tab one can divide the audience into groups or segments and edit contact fields.

Groups are tied to alumni, partners, specific event outreach, MIT and CRE community, and more.

To bulk add to the audience, import Excel files (No hyphens in filename: MustHaveNoHyphensOrSpaces.xlsx) into a group (New or Existing). Once a group is imported to it can then be segmented using contact fields and other parameters (Useful to make quick demographic segments).

Currently our main "Subscription" is the Monthly Newsletter; "Forms" are a way to create a way to sign-up for a Subscription or Group. A form can be linked to or embedded (iframe or pop-up).

Forms are also useful to collect emails for a specific means, i.e. lead generation. 

1. "Contact Us" is set up on the CRE website to allow visitors to easily send us questions. Sends email directly to cre-info@mit.edu
2. "CRE Newsletter" is set up on the CRE homepage to collect new newsletter subscribers. Updates newsletter subscription. 
3. "Alumni Information" is set up on the Alumni page of CRE's website for alums to update their information voluntarily. This updates group "Alumni 1985-2023"
4. "MSRED Student Host Program" is set up on the "Visit Us" page to send us inquiries on touring CRE. Sends email directly to cre-info@mit.edu

Response - Where one views data from each mailing. 

Automation - Sends automated email out to contact when triggered. Example: The in-use automation currently is, "MSRED Information Request" which is triggered when someone signs-up for more info on the program, then an automation is set to instantly send an email with more information on the program. 

Social Media

LinkedIn

Twitter

Facebook

Press

TOOLS
Adobe Suite
Visme
Bannersnack
JIRA
 

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