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Objectives brainstorm, Sept. 8

This one is hard, because we have to create targets that can be measured. This is just a group brain dump (draft).

Space
- do user study to establish baseline of how our spaces are being used
- increase door count by x%
- increase satisfaction with spaces on library survey
- do at least one observational study of our spaces

Virtual Sites
- Improve Vera Multi, improve stats (or decrease!) Vera stats
- Better understand geographic needs, count search and clicks in Geoweb to set baseline for how many queries came into GeoWeb, understand topics and location
- Count how much of our content is Googleable (SEO) to set baseline. Increase percentage of stuff that is Googleable.
- Improve stats for LibX downloads (putting ourselves where users are)
- Stellar (or future course management) - increase # of courses that have our stuff embedded

UX Assessment
- Count how many projects have used our data to make decisions (qualitative and quantitative)
 (how will we know we're getting the right metrics?)
- Aim for increased user satisfaction in our survey results.
- Offer to help staff use and understand the data we collect (training sessions, etc.)
- Discontinue at least 5 things (services?), based on what we've learned about user needs from our qualitative and quantitative data.

Marketing
- Increase # of Twitter followers by x%
- Higher door counts in physical spaces
- Awareness numbers increase in next library survey by certain percentage. (awareness of more than just Barton and Vera)
- Gather data to set baseline of awareness of our services (quantitative and qualitative data)

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