Uniform voice across - what differentiates us from our narrative style?

Templates for keeping that conversational thread

Goal - content = member produced

Notifications - you get them when you are referenced in a post, etc.

What do you think the podcast’s biggest values are?

• Different demographic, life-style thing; extends beyond MIT
• Podcast - unique voice beyond MIT, most “human” voice coming out of a MIT-branded platform —> being rigorous and objective but telling stories while still communicating research - influence of referral? 
• Voice is very important, translates into conversational text
• Grassroots stuff is very effective
• Highlight groups that we might want to encourage people to donate to, set up allies
• High-value engagement; different than on-site engagement metrics —> looking for a different form of engagement, not just listen to us - trying to get people to act

Moving out of Season 1...

• Some kind of key take-away that people want to come into the interview with, a sort of shared intention, help us drive towards a more effective conversation — 
• How do we insert more of who we are into the interview… 
• Magic wand question - what is it that you wan to convey - *use as a jumping off point rather than an end-point - juicy stuff - why are you doing what you’re doing - then, at the end, is there something you want us to take away? What does our community do?
• Different people other than MIT professors involved in climate science
• Prompting a radical change - not about MIT at all… what might be an MIT style of storytelling about people who might not be about MIT — showing MIT character not by who is coming into the studio but how we are engaging with them
• Tapping people who are radically non-MIT

And into Season 2...

• *Podcast recruitment … what other networks can we leverage? Season 1 - we did MIT; Season 2 -
• Use opportunity for Season 2 - different walk of life, put out a little teaser - all of us can reach out to various people -  SME Climate Justice episode to kick off Season 2?
• Editorial is still our theory of change… learning is well-outside the university, learning -> action
• Projects —> if you’ve in a particular situation, then perhaps advertisement about why a project might be a good fit for you; advertise those projects
• A content kit - different kinds of posts that we’re going to be doing; here’s the ideology behind it - want it to be personable, interesting, dealing with people’s lives rather than abstract problems - possible post choices, when we decide this what we’re going to do - this is what we’re going to do
• Templates to reaching out to guests in a uniform way — well thought-out template for that kind of communication
• How does this gel with the rest of the Hive? Does it add to the general pool of knowledge that the Hive wants to acquire … Cx as bleeding edge for open learning - measuring success and what we’ve learned from Cx - more dynamic trafficking, etc.

Potential types of questions moving forward 

• Magic-wand question - close, but not quite... a question that gets at what the guest is most passionate about, but ideally in a way that is more creative than "what are you most passionate about," etc. – use this as a jumping off point, and then towards the end of the conversation, ask:
  • Questions that drive towards action: is there something you want us to take away? What should our community do?
• Questions that revolve around a shared intention, a shared theme 
• Questions that get at who you are/foster an MIT style of storytelling