Basic Services MIT Hive Offers:

Prior to going live:

• Half-day Drupal training + documentation (FREE)
  • Posting, Deleting – Objects and Pages
  • User Management
  • Activity Management
  • SEO / Metadata

1. Marketing Strategy - they can use or follow as a guide (FREE)

• • Free and paid social media strategies for all desired social media platforms
    • SEO cleanup (YouTube / SoundCloud)
  • Marketing campaign strategies
    • Partnerships / adjacent domains / co-marketing
    • Podcast creation / relationship building
    • Topics to cover

1. Content Strategy (FREE)
   1. What's the best way to write a post, do a podcast, organize a project, etc.
   2. General online copywriting skills
   3. Keyword research and SEO documentation
   4. Best way to organize content (tags/categories)

Once they go live:

• Marketing - (6 month renewable)

1. 1. Management of daily social media (optional and FREE)
   2. Management of paid social media campaigns (optional and FREE)
   1. Email - weekly newsletters and email announcement for new products (optional and FREE)
   2. SEO - 2 monthly updated to search performance tracking and recommendations (optional and FREE)
   3. Weekly growth and performance tracking (optional and FREE)
2. Product
   1. Product Improvement Updates (FREE)
      1. Monthly product feedback sessions
      2. Design and development updates
   2. Podcast production (COST)
   3. Webinars (COST)
   4. Videos (COST)