The Marketing and Communications Officer oversees all use of social media for the MIT Libraries.
Tool | Profile | Who updates? |
---|---|---|
Brigham Fay, Anna Boutin, Melissa Feiden, Jeremiah Graves | ||
| Katharine Dunn in the Scholarly Publishing Office | |
Brigham Fay, Anna Boutin, Melissa Feiden, Jeremiah Graves | ||
| Cate Gallivan | |
MIT Libraries | Brigham Fay, Anna Boutin, Melissa Feiden, Jeremiah Graves
|
When we post to social media outlets on behalf of the MIT Libraries, our postings represent the Libraries’ brand/identity, as well as the larger MIT brand. With this in mind, we follow MIT's social media guides for MIT communicators.
We also use the following best practices in our social media posts and interactions. We strive to:
Be timely
Experiment with posting at different times of day, other than 9-5 on weekdays
Cover weekends and holidays with at least one scheduled tweet/post a day.
In most cases, promote events a week or two before the event, and remind again one or two days before. Keep in mind that events requiring registration (such as IAP sessions) may fill up. Check the registration page before promoting an event that is full.
Be mindful of the diversity of our audience and sensitive to a wide range of views
Engage with topics around diversity, inclusion, and social justice, but do so thoughtfully. Make sure our messages are in keeping with the Libraries’ mission/vision/values and general tone of all official communications from the Libraries.
When responding to controversial topics or current events, it is good practice to look to communications from the President’s Office or the MIT News Office.
Feel free to use quotes from President Reif or the Libraries’ mission/vision/values when speaking to these topics.
Be conscious of previously scheduled posts when news breaks or tragic events happen -- the tone or content might not be appropriate in light of what’s happening.
Engaged, friendly, irreverent, caring, approachable, pithy, sassy, down-to-earth, fun, knowledgeable, helpful, collegial, goofy/nerdy, open, human, supportive, relevant, welcoming, balanced (academic and fun, work/life), global/part of a bigger conversation
Include:
Whenever possible, include a photo/image in your Twitter or PB post (unless a link already has a preview image)
The social media team encourages creative input from all Libraries’ departments and staff. If you'd like to have something posted through any of the social media platforms, email the team at socialmedia-lib@mit.edu. Submitting an idea does not guarantee it will be shared. Photos must be in focus.
If you have already submitted a marketing request form to promote an event or service and checked the "social media posts" box, please do not submit an additional request via email to the social media team.
We encourage submissions such as: