Goals

• Update old communication streams
• Identify product, services, and audiences
• Targeted communications to audiences and services
• Rethink library partnership
• Participate in social media

Postcard

• Include website: make sure website is updated before the postcard goes out
• Give to liasons - they can hand out as needed

Meetings

• Rob to meet with Tracy G. to discuss presenting to DPS
• Rob to meet with Museum
  • discuss their needs
  • how do they communicate and stay current in their community
  • who are their partners that may need Metadata services
• Rob to meet with Reference Publications
  • discuss their needs
  • how do they communicate and stay current in their community
  • who are their partners that may need Metadata services
• Beverly to schedule meeting with Kris Brewer to explore presentation possiblities on TechTV
• Beverly to meet with Nicole to begin discussing updating the Metadata website
• Rob to reconnect with other partners

New Media

• Twitter account for the Metadata services department
  • connect with past conference peers
  • connect with peers at other institutions
• Metadata services blog?
• Metadata services facebook page?
• flickr account?

Other

• Brown bag info session in DIRC
• W3C group - attend these meetups
• Reconnect with partners - canvas existing partners for new metadata needs
• Page for metadata sites and info:https://wikis.mit.edu/confluence/display/LIBDOME/Metadata sites

Rob's action plan:

Metadata Services Marketing Plan, April 2010

• Identify the service priorities of our customer base and prepare targeted communications to speak to those priorities.

• Rob work on postcard - rough draft due June 18th
  • pick a template that Heather shared
  • pick an image for postcard
  • write a brief blurb for postcard
  • work on website
• Meet with Nicole (Beverly to attend)
• Identify Service Priorities
• Meet with the libraries' liaisons
• Tracy Gabridge's group
• Alex Carrazuco from Sloan
• Reconnect with past partners  (coffee lunch tea invitation via email) - would like to have the postcard in hand, talking points and questions prepared:
  • • Who are your current partners
    • What your current/future needs
    • How do you communicate ie blogs, twitter, listservs
    • How do you stay connected and current with your peers
  • Kurt Fendt
  • Robin Colodzin
  • Debbie Fuchs
  • Cec de Oliveira
  • MacKenzie Smith
  • Ralph Swick
  • Larry Gallagher
  • Ed tech partners and Accordiacs
  • MIT Museum
• Prepare targeted communications

    - Postcard
   
        - Put in hands of liaisons
       
    - Elevator talk for meetings with individuals
   
        - Talking points for Nina
       
    - Brief presentations for targeted communities
   
        - Include presentations/brown bags for specific library groups
   
    - Talk to Nicole Hennig about other library avenues of communication