Scenario for finding a photographer
Blanco, a 29 year old Mexican investment banker living in North Dakota (zipcode: 58102) is getting married to Oprah on July 4, 2011. He's looking for a wedding photographer and the price limit is 10,000$ for the coverage of the whole day. His friends told him about ShutterConnect and he is using the website for the first time. He would like to get a bunch of prints for his extended family in Mexico City. 3 photographers come up:
1. Kalashnikov (40 miles away, 9000$, 4-star reviews by 20 people)
2. Mobutu (55 miles away, 5000$, 3.5-star reviews by 13 people)
3. Emilio (55.9 miles away, 10000$, 5-star reviews by 42 people)
After checking out their profiles and sample photos, Blanco decides to go with Emilio.
Design 1
Design 2
In this design, Blanco is first presented with a login page, where he enters his user name and password. Upon logging in, Blanco is directed to the client's home page, where he can either click on the 'Search for photographer' button, or decide to review a photographer. Blanco clicks on the 'Search for photographer' button, and is then directed to a page where he can enter his desired search parameters. He enters Boston as the location at which he would like to receive the photography services, on the 4th of July starting at 8am. In the budget textbox, he indicates that he is willing to spend between $5,000 and $10,000. He then clicks the 'Search' button to proceed. This directs him to a page where he is requested to confirm his search parameters. If he is not satisfied, he can click the 'Back' button to re-enter his parameters. Blanco is satisfied with his parameters, so he clicks the 'Proceed' button to conduct the search. Blanco now sees the results of his query. His search parameters are at the top of the page, and his results are below. Blanco uses the provided scroll-bar to look at the first few photographers, and decides that he would like to hire Emilio's services.
Design 3
Scenario for writing a review
On July 5th, Blanco wakes up with a throbbing headache. He checks his email, and finds that the photographer, Emilio, has attached some pics he took at the event. Half excited and half anxious, Blanco opens the attachment, only to find that every picture has red eyes, the Armani logo on his suit is not visible, and his wife's gown magically changed color from white to cream. Furious, Blanco logs into ShutterConnect, to let the world know about the atrocities that have been committed against his person.
Design 1
Design 2
In this design, Blanco is first presented with the login page, where he enters his user name and password, and logs in to ShutterConnect. He is then presented with the client's home page, which has a textbox provided for those users wishing to review a certain photographer. Blanco enters Emilio's name in the textbox, and, upon pressing enter, is directed to a page with some of Emilio's info, and some fields which act as a guide for him to review Emilio's services. On this page is a drop down box for Event Type, under which Blanco enters 'Wedding'. He also enters the date as July 4th 2011, and enters some prose in the textbox labeled as 'Experience' describing the pictures that he received for his wedding. Blanco then gives Emilio a 3/5 rating, and hits the 'Submit' button. Blanco is now directed to a page where he can see the review he entered, and is given a choice of proceeding- a 'Continue' button, updating the review- a button labeled 'Update Review', or deleting the just-entered review altogether- a button labeled 'Delete Review'. Blanco hits the 'Continue' button, and is directed back to the client's home page.
Design 3
Scenario for photographer account registration
Having grown up the son of a lowly sheep farmer and a housewife, Emilio decided to make his own way in the world, and improve upon his parent's station. While in college, he studied the arts, and planned on getting into either fashion design or photography. He met a beautiful American girl who was a promising landscape painter. One thing led to another, and Emilio found himself in North Dakota. Once there, he realized there was a painful shortage of photographers, and that North Dakotans are very ceremonious people. Therefore, he picked photography, and has had a successful career, having taken professional pictures for the past 10 years. In his second year of photography, Emilio was introduced to ShutterConnect by his friend, and decided it would do good to his budding business. People noticed his prowess, and he is now one of the most highly rated photographer on ShutterConnect.
His business is called Emilio Shoot. His phone is 533 444 5343. He typically charges between 8000-12,000$ for whole-day wedding shoots. He also does portraiture and charges 465$ per hour.
Design 1
Design 2
In this design, Emilio is first presented with the canonical login page upon first accessing the site. Not having an account, Emilio clicks the 'Create Account' link, and is directed to a page where he is asked to provide some personal information- his name, email, desired user name and physical address. Last but not least, Emilio is asked if he would like to sign up as a photographer or a regular user. He hits the 'Sign up as photographer' button. Emilio is then asked to upload any sample photos he might have. He has a few, so he clicks the 'Browse' button, selects some pictures from his desktop in the dialog that pops up, and hits the 'Upload' button to upload the pictures to ShutterConnect. Emilio then provides a link to his personal website in the provided textbox, enters his pricing package in the provided textbox, and decides to upload his profile picture. He then hits the 'Continue' button, and is directed to a page
Design 3