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What Defines Good Communication Content?

• Gets the reader's attention.
• Gets the point across in as few words as possible.
• Is tailored to the specific audience. Only give them what they need. Make it brief but relevant.
• Uses the medium that is most likely to cause the audience to read the communication. Consider organizational culture of the audience.
• Clearly spells out actions the audience needs to take, if any.

Signs of trouble with your communication plan or content

Common Problems

• The people who can torpedo your project are not identified and managed.
• Individuals who can help with project issues are not consulted.
• There is no clear definition of who the customer is.
• The communication is not sent by the right person

Warning Signs

• You are constantly getting questions from stakeholders that are not in your communication plan
• Uninvited stakeholders show up at project meetings
• Project issues are taking longer than expected to resolve
• Your audience requests go unanswered

Turning it Around

If you have experienced any of the common problems or warning signs, you can turn things around.

• Be open to adjusting your stakeholder list if you didn't involve the right stakeholders at the the beginning of the project
• Get help from your project sponsor

Source: The Project Management Advisor