User 3: business owner interested in minimizing energy consumption of office and manufacturing plant

*User-related questions:
**Age, gender, culture, language
***47-year-old American male; native English speaker
*Education (literacy, numeracy)** *Some college; complete literacy and numeracy; business experience
**Physical limitations
***None
**Experience with computers and mobile devices
***Extensive computer experience, but limited experience with mobile devices, esp. touchscreen devices
**Motivation, attitude
***Interested in minimizing costs of operating office and manufacturing plant, by reducing energy consumption and reselling extra energy generated by operations
**Domain experience
***Existing experience with energy reuse technologies (e.g. using heat produced by manufacturing processes to heat office space)
**Application experience

• • • None
      **Work environment and other social context
      ***Works in small- to medium-size office with attached manufacturing plant and warehouse
      **Relationships and communication patterns with other people
      ***Managerial relationships with others in office; communicates in person, by email, or by phone
      *Task-related questions:
      **Why is the task being done?
      ***To limit energy consumption and profit from extra energy generated
      **What does the user need to know or have before doing the task?
      ***Understanding of energy usage of plant
      ***Understanding of smart grid and the means of reselling energy
      **Where is the task performed?
      ***On site at the office/plant
      ***Remotely, on nights/weekends
      **What is the environment like? Noisy, dirty, dangerous?
      ***Plant and warehouse are noisy and dangerous
      ***Office space is quiet, safe
      **How often is the task performed?
      ***Daily
      **What are its time or resource constraints?
      ***Should use minimal time, so executives/facilities managers can attend to other aspects of their jobs
      **How is the task learned?
      ***Employee training
      **What can go wrong? (exceptions, errors, emergencies)
      ***An error in which there is not enough energy to power machinery in the plant would be problematic, leading to lost profit
      **Who else is involved in the task?
      ***Plant, warehouse, and facilities managers; potentially other executives