Information-gathering Survey Questions

These are questions and scenarios we used in our survey to determine how people act in situations in which a decision needs to be made either by them or another person. The results of our survey can be found here: PK3k Survey

General:

Task-based scenarios:

  1. Task: Ask for help deciding between two things for some reason.
  2. Task: Help someone decide by voting on which they believe is better/solves a problem.
  3. Task: Learn through observing what others are comparing things to.

User Analysis

We have determined that there are two groups of users. This analysis is based on the survey results found here: PK3k Survey as well as a few observational case studies.

Group 1: The Indecisive

Age: 13 - 35

Gender: N/A

Education: English literate

Abilities: Computer literate, Access to internet

Motivations: Trying to make a decision between two things ("Which TV should I buy: an LCD or Plasma?"). Curious about popular opinion on two things ("Which is better, a Kindle or a Nook?"). Looking for more, similar products ("I liked playing Angry Birds. What other games are like that?")

Existing Approaches: When making decisions or seeking popular opinion: asking friends, either in person (most common), over the phone, through texts, or through IM. Occasionally search the Internet for additional information about the topics. When looking for more, similar products: search the Internet first, and ask friends for suggestions as a secondary resource.

Group 2: The Decisive

Age: 13 - 35

Gender: N/A

Education: English literate

Abilities: Computer literate, Access to internet

Motivations: Wanting to help others make decisions ("Get an XBox 360, not a PS3"). Providing information about a decision ("Plasma TVs are better suited for watching TV shows and movies.").

Existing Approaches: Respond to questions when asked directly ("if I get asked, it is usually because I am doing something with a group."), usually in person. Respond to texts and instant messages as well. Redirecting question to other resources when not knowing a good answer ("I don't know much about the Kindle or Nook, so I would ask another friend or check the Internet.").

Personae

Persona 1: Agnes is a 19-year-old female student with big plans for the evening. She's not sure what movie she should rent for her and her boyfriend, but knows that he really likes epic adventures. After scanning a top-10 list of adventure movies, Agnes decides that either Pan's Labyrinth or Lord of the Rings would be good choices - she thinks that she would like them, too. She then sets up a quick poll on PK3k: "Do I watch Pan's Labyrinth or Lord of the Rings tonight with my boyfriend?" Her friends all poll in favor of Lord of the Rings, commenting that the dark motifs and heavy violence in Pan's Labyrinth didn't encourage a romantic atmosphere. With this information, Agnes easily decides to pick up the first Lord of the Rings movie for the night.

Persona 2: Claudius is a 23-year-old male masseuse, about to go shopping with his father. They are planning to buy a new TV. They are ready to upgrade from the old CRT they have been using for years, but aren't sure whether an LCD or Plasma TV will better suit their needs. Claudius hops on to the PK3k website the night before they go shopping, raising a poll of which TV to buy. His friends and strangers all weigh in on the benefits of each TV type; the next morning, a total of thirteen votes have come in: 7 for Plasma and 6 for LCD. While Claudius isn't entirely sold by the voting results, he does feel better informed by reading the comments. He heads to the store with confidence, now knowing which questions to ask of the store's salesmen.

Persona 3: Gertrude is a 31-year-old female fashion designer. She has worked with a major tailoring retailer for years, and finds herself constantly called upon to offer fashion advice. With the advent of PK3k, Gertrude has an easier time providing quick advice to her friends. With a glance at the two types of shoes they're deciding between, or questions of what color to wear for an evening out, she can give her feedback with a single button press. Her friends awe always grateful for her input, and her ability to fit in advice on her own time makes the service far more useful than traditional phone calls or urgent texts.

Task Analysis

All of these tasks are from the point of view of the user. We have divided our tasks into Major tasks (which are directly linked to the functionality of the website, such as creating a poll) and Minor tasks (which are more administrative, such as the creation of a user profile).

Major Tasks
  1. Create a poll between two items
  2. Follow up with a poll
  3. Vote on a poll
  4. Search and browse polls
Minor Tasks
  1. Create a user profile and log in
  2. Reset password
  3. Change user password