Our representative users are taken from industry (Boingo, IBM), government (DOD), and academia (MIT). In general, users want an interface that is intuitive, interactive, and efficient. Users depend on data visualization to draw conclusions from complex data and make informed, time-sensitive decisions, so safety is an important usability aspect. Because users will generally become very familiar with the software in their day-to-day work, we will choose efficiency over learnability whenever necessary.
Industry: IBM is seeking an improved user interface for Analyst's Notebook, one that can compete with the more user-friendly Palantir software. Boingo needs to analyze data to build its new WiFi network in Africa, and needs a good way to visualize a combination of data sets across the continent.
Government: We will be collaborating with U.S. Army officers who use both Palantir and Analyst's Notebook for mission-critical decision making. One of the problems they face is the inefficiency of using these two different tools, as their supporting databases are incompatible. They wish to use the superior computational tools of Analyst's Notebook, but have an interface that can more clearly and efficiently visualize data trends.
Academia: Data analysis is an important part of research in many fields. In particular, research about international development in Africa has clear ties to the above mentioned users in industry and government.
One important design consideration is that different users want to see different levels of granularity in the data. For example, an Army major would want to see more technical details while a colonel may be more concerned with qualitative trends; similarly with an engineer versus a top executive in industry. In academia, researchers may want to look at data on many levels to draw connections between data trends.
With the back-end and database support provided by IBM, we will focus on designing effective ways to visualize data in a way that is understandable to users. Standard data visualization tools are available from open-source projects such as processing.js. We will select a few visualization methods (e.g. web, map, graph) to focus on, geared toward the data sets for WiFi in Africa. Some high-level tasks include: