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Countdown Tasks and Roles

No.TasksStatusWho's Leading it Subject Matter ExpertProject ManagerContent MgrCommunity MgrVideo Production
1

Identify MIT experts / student groups / alumni by topic

Calendar a learning program

 

In progressCurt, Dave, Rajesh 
  • Identify existing lists
  • Propose / discuss
  • Track and coordinate
 
  • Create confluence page / consolidate existing lists
 
2Create and publish "Work with Us" page for recruitment (internal and external)In progressLaura H  
  • Track and coordinate
  • Create
  
3

Email System Copy

  • Get copy from Mike
  • Clean up

in progressMark / Laura H      
4Facebook / Google advertising1.6Laura H      
5

Add remaining youtube videos with Laura's new copy

 

In progress

Kelly

 

      
6

Add "projects" content working with Office of Sustainability

  • Shannon handoff to Mike and start design for 1.6
  • Mark gets Paul signoff of publishing PDFs
  • Kelly carves up PDFs and finds way to publish...(may require consult with Mike)
  • Blurb from Laura needed too...
In progressMark / Shannon / Mike R / Laura H / Laura F  
  • Track and coordinate
  • Review and edit
  
7

Launch email - 5/15

-Existing members

-global warming grp.

-Mike R deactivate drupal autosend for 5/15

In progressLaura H      
8

Discuss accessibility with Mary Ziegler

1.6Laura F      
9Explore podcast publishing1.6Mark      
10Embed code for content tracking for all sign up buttons1.6Mike R.      
11Newsletter welcome/onboarding content workflow1.6Mark / Laura H      
12

SEO

  • Metadata research per post
  • Page level metadata

 

1.6Laura H      
13

Establish webinar game plan

-- transcription

-- cliff notes version etc

1.6      

 

 

 14

Videos:

-Interviewee permissions

-Subtitled and final transcripts linked to YouTube

-Site copy for newly produced videos

1.6       
 15

Site Strategy:

-Sch measurement goals/ goals for new members / ads / 

— Usability optimization — things we dislike + others comments + behavior conclusions

— Engagement strategies by optimizing existing features — newsletter, polls, questions, 

1.6      

 

 

 16

User Testing

-Testers

-Document results

1.6       
 16Content publishing operations schedule: podcast, SM, newsletters 1.6       
17Brainstorm wireframes for 2.0 1.6       

 

 

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