The Chinese Business Forum @ MIT Sloan

Company Name: Chery Automobile Co., Ltd
Headquarter: NO.8 Changchun Road, Economic & Technological Development Zone, Wuhu, Anhui Province, P.R.China
Establishment: 1997

Scope of Business: Passenger car manufacturing, Engine manufacturing
Whole Vehicle Production Capacity: 400,000 Units/Year
Engine Production Capacity: 400,000 Units/Year
Gear Box: 300,000 Units/Year
Employees: 13,000
Export Destinations: 53 countries

Models of Vehicles in Production:

Fulwin
Cowin
Eastar
QQ
Tiggo
A5
V5

Chery Automobile Co,.Ltd. was founded in 1997 in the city of Wuhu, in China's AnhuiProvince, specializing in the production and operation of automobiles and auto components. By 2005, the total asset of Chery stands at 11.8 billion Yuan. So far, Chery personnel number amounts to 13,000.
Chery has developed complete product lines, and the company's own R&D projects have enabled the development and production of vehicles, engines, gearboxes and other core components. So far, Chery has introduced six types of car onto the market: Eastar, Tiggo, A5, Cowin, V5, and QQ. The present production capacity for whole vehicle and gear box is respectively at 400,000 and 300,000 units per year. In 2005, Chery achieved a sales volume of 189,100 cars with a total increase rate of 118%, and exported 18,000 cars overseas, ranking No.1 in the export of domestically made cars. Meanwhile, Chery is engaged in a number of R&D projects, in anticipation of introducing a number of brand-new models onto the market in 2006 and the short future. As a staged target, we expect to produce more than one million cars by 2010 and enhance our exportation share to 40 percent of Chery total sales volume on overseas market.
On October 31, 2005, the new generation ACTECO series engines were launched onto the market, which are in line with leading European technology. It signals the first generation of engine brand belonging to China. Chery produces many different high quality engines with displacement ranges from 0.8L to 4.0L-V8. The products include in-line engines and V-type engines, and gasoline engines and diesel engines. The present production capacity is 400,000 units/year.
In December, 2005, the President and General Manager of Chery Automobile Co., Ltd, Yin Tongyao, was awarded the honor of being "The ten people who are most influential to China's economy in 2005" by CCTV in Beijing.

* Pictures courtesy of Chery.cn