Post-it presentation —
What kind of audience? What kind of members? Who is the audience/community? Audience who can be multipliers
Have to develop strategies/approach to how other groups on campus get a footprint here/bridge to this — notion of being a hub of all climate action stuff (office of sustainability feels like they do this) — how to offer services to them; in a way that’s complimentary — have to contend with this office in a productive way
Overall flexibility — how much flexibility down the road; how many of those decisions do we need to make now? Notion — we have a service, provide it if you want; if not, ok — probably a mix of responses from departments/offices (MITii) — not really a site, a router
*Student site takeover — students love it;
Build more active campus base: stuff like, “who needs sustainability?” etc. — some sort of capacity to do a project like that
*Is ClimateX the site, or an experimental community within the site?
Does describing it as a experimental community afford us more flexibility?
Benefits of sub-community; negatives of keeping Cx active as it’s own site - does the “community” stay active — would dilute traffic/SEO having two sites
Cx gets inserted within new overall site — seems like the best idea — Cx is an entity within the new site — Cx would be publishing; then up to ESI etc. to decide cadence and type of stuff they’re publishing
Ideally there’d be a shift in the mission of Cx to education rather than action
What to do with the stuff that’s made for more of an academic audience? There’s the accessible Cx stuff; then the “stuffier stuff” (like MIT News) — want to make them both available for audiences — notion of filtering content by type (i.e., research articles)
People tend to read whatever is most recent or most popular; are you student, faculty, etc. — another filter that’s added that breaks it down by audience — by author; authors who are groups — easy to add that other filter — if you want it to be Home page, a little trickier
Mobile page 43% of traffic — mobile first — design consideration — mobile filters by authorship or something — verified labels; credibility
*Cx / MIT’s voice on this platform — what does Cx evolve to? Cx as being the “explainer” or the “translator” - part of the expert service - helps frame Cx’s role on the platform — it’s a bridge; your buddy whispering in your hear helping understand what’s going on in this area
- Groups similar to Cx - in a similar role - if it’s just Cx, could be a little confusing for users
*Clarifying authorship under campus actors — group name for that author should be the group (i.e., Co-Lab, MITx, Office of Sustainability - is an author)
Also has to be the MIT climate site - represents climate action plan
*MIT Climate Action plan as an author — click on their profile see more info and stuff; if it’s under About seems buried; elevates important of author page — pay more attention to how that’s designed - becomes an advertised page for that actor; becomes an About page for that actor on campus
Everything else (MIT climate-change stuff) redirects to this new site
What’s the most important stuff that we want to go after? Then do value/difficulty exercise
Strategies / tactic — strategies within the tactics
Big MIT push on podcasts - context of future of work - but also climate change;
*Creating separate podcast series - especially with different organizations as authors - interview format, but with stagecraft
Target DLCs and Offices — harmonized approach
- Provide information that this happening - for most groups, that’ll be just fine
- For some groups who show interest in wanting to participate - more of a one-on-one conversation with those groups (Office of Sustainability, EAPS, Civil and Urban Studies, Environmental Policy and Planning)
- Coming up with a concise statement of what we’re doing - what, in a year from now, we see the site as doing — a paragraph, iterate through it google docs
Modifications to current content / publishing rights - come in with some design specs/prototypes to talk through the process
- Verified posters - don’t have to go through vetting process
- Users can submit posts that need to be read first, case-by-case basis
- Commenting / likes
things to discourage people from signing up with fake names, etc. - policy guidelines, can’t create a fake account/name
What are the value of comments? - someone is monitoring it
- Success of Hive is being measured by community engagement
- Ask follow-up questions; allow for open discourse
- Climate-response role, how to build that into the site - saturate the community with students; needs to be highly curated; comments/responses need to be moderated fully - how much time/work will that take? Have students comment, spend 10 hours a semester or whatever — what do we mean by moderating content? Cannot go live until they’ve been checked — which is a lot harder to do — lots of options on how to moderate comments — part of fostering good public dialogue
- Finding bodies on campus who would be interested; here’s the rub: if this is the definite voice of MIT on climate action, then how could you let comments onto the site?
- UROPS - keep them informed re: EAPS
Student group/site takeovers
- Tom thinks it’ll be a lot of work - absolutely do it; push it back; need to get our ducks in a row first; would probably need to do a training; there needs to be an identity before a site takes over; moderation needed
- Maybe rather than taking over entire platform, there’s an intermediate space - give students a byline
Direct people to problem-solving opportunities
- Ready made — direct people to open-call for solutions
- Solutions by department; direct students
K-12 ask an expert service
- How to phrase and title it? Ask an expert, climate scientist, etc. - waiting on survey
Climate Conversations S3/podcasts
- Long gap; interested in going after knowledgable voices who are charismatic and sound good on tape; interview people on campus, etc.
- Have people like John and students do it
- How to go about if we were going to have one-off podcasts — format is different, author posting is different; etc.
- Could be a way to build some of the verified authors, build content — Jason, etc. - professional world; etc.
- Emily Dahl at MITei want to do podcasts as well - super technical content; how to keep Cx audience interested - different streams? Different authors - pre-september problem
- Castbox - no red flags so far