...
- cross-organizational - delivery of the service requires more than one service provider
 - breadth - the number of people using the service; this may be measured by total number of users, e.g. 
- faculty
 - students
 - DLC's
 - courses
 
 - depth - the level(s) of service offered - comeback to this one for more discussion
 - is it a project or a service - does it have an end date?
 - impact/value 
- increase productivity gain
 - prestige/leadership - is this a subheading under impact/benefit
 - central to production and delivery of courses
 - central to students accessing educational programs and materials
 - ROI
 
 - cost - what is the fully loaded cost of delivering the service