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We interviewed a person in this space of user population; we'll call this person Subject A. Subject A is a student at Princeton in his second year. He has approximately 8 years of internet browsing experience. He states that he has "high proficiency" in determining web trends and popular memes, as well as a "proficient" meter for judging whether something will or will not be popular. Subject A likes to make images featuring his friends, with funny captions that they would say in certain situations. He expressed his frustration with the current state of content generation technologies. He stated that what he used (memegenerator.net) was slow, buggy, and featured many ads. He described his general usage scenario as:
- Brainstorming
- Search for picture of friend
- Crop background out
- Going to www.memegenerator.net
- Click on upload photo
- Attempt to upload right file size
- Redo a couple times ("unknown file upload error")
- Upload correctly, input titles
- Wait for image to become available
- Post on friend's wall
In total, this costed Subject A between 30 and 40 minutes. We believe that this can be done more efficiently.
Those who do not:
- will not understand what the general internet population would find funny
- will be best suited for nontraditional viral content generation, such as "video filtering" or "song making", which make use of simpler emotions that do not employ much of the "meta-humor" in many internet memes
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We interviewed a person in this space of user population; we'll call this person Subject B. Subject B is a student at Brown University in her first year. She does not spend much time on the computer, and her exposure to viral content is mostly through shared posts on Facebook. She would say that she has 1 year of internet browsing experience, but she doesn't really know. She states that she has "no proficiency" in determining web trends and popular memes, as well as a "semi-proficient" meter for judging whether something will or will not be popular. Additionally, she states that she would not mind trying her hand at viral content generation.
Her ideal usage scenario is:
- "Take a picture or something"
- Label it
- Post it
While Subject B did not really understand much about viral content, her model usage scenario is representative of a large population of users and we believe that our final procedure should be as close to her model as possible.
Task Analysis
Source of humor (photo, video, or sound, or any data)
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